Increase website traffic with Google AdWords

Google AdWords is a useful tool for increasing traffic to your site by improving your search engine exposure. Adwords is Google’s own advertising tool where advertisers offer different keywords, words such as mobile cover, funeral contractor, consultant, or whichever words are relevant to the service you offer. Once you have placed a bid for these words, your ads will appear when a potential customer searches for the word. You only pay when the customer clicks on these ads. AdWords allows you to optimize your advertising, for example by targeting marketing to a geographic target audience.

Target audience customization with Google ads

With Google AdWords, you can customize who is exposed to your ads. For example, you can determine the geographical areas within which the ads are displayed and through Video Advertising you can specify your target audience by showing the ads in contexts relevant to your target audience. For example, if the desired target group is “young mothers”, the ads are displayed together with video blogs tagged with information such as young mothers, maternity leave, life after pregnancy, etc. In this way, you can get the most bang for the bucks in your marketing, as the ads are displayed to customers who are relevant to your business.

How can I advertise with Google AdWords?

Text ads are the most popular form of advertising. These ads appear when customers perform searches that matches with your business.

Product ads are also called Google Shopping. This is where your products appear with an informative text and an image. This is a suitable option for E-commerce.

Remarketing means that the advertising is targeted at consumers who have already visited your site, in order to attract them to your site once again. These ads appear on websites that are part of a network called the Google Display Network, where you can advertise with either images or videos.

Video advertising through Google AdWords is aimed at your customers in the form of video advertising on Youtube, where your ads appear before a video on Youtube starts playing. This is also advertising that falls within the Google Display Network.

Which keywords should I choose?

Choosing the keywords that customers actually use instead of words that you believe to be used is a way to keep costs low and increase marketing conversion. You can do this by, for example, looking at Google Analytics to see which keywords your visitors used to find your site.

How much does it cost to use Google ads?

Google AdWords uses Pay Per Click (PPC), which means you only pay for the ad, either when a customer clicks on the ad or when a customer calls you through the ad. Signing up for Google AdWords is free and you decide how much you are willing to invest in advertising. You start with a daily budget of your choice, which you can then adjust depending on your needs. Simply put, you can say that when your budget for the day has run out, the ads stop appearing, although the budget can actually be exceeded for the day to compensate for days with the lower visitor traffic.

Different forms of payment

Cost-per-click (CPC bidding) means that you pay for each click on your ads. When using a CPC bidding campaign, you set the maximum cost-per-click bid, the maximum CPC, which is the maximum amount you’re willing to pay for a click on your ad. Cost-per-impression (CPM bidding) is a form of payment for Google Display Network campaigns, which involves cost per thousand impressions where you set a budget, a maximum CPM bid, for what you are willing to pay per thousand impressions. Cost per acquisition (CPA bid) is a focus on conversion, which means that the customer behaves in a particular way, such as buying or signing up, on your website after clicking on the ad. This option is more suitable for experienced AdWords advertisers.

Which form advertising should I choose?

When you as an advertiser’s main goal is sales or web traffic, cost per click is an appropriate alternative, while if you want to increase brand awareness, cost per impression is the better option.

How do bids work?

Just because you set an amount as the highest bid does not mean that you need to pay this amount, the paid amount can actually be much lower. The final amount is called CPC / CPM / CPA. You can choose to bid either with manual bidding, where you choose how much you are willing to pay, or automatic bidding where Google bids to maximize your clicks within your budget. The price can vary because what you are doing is essentially placing bids in an auction. Depending on the quality of your ads, your price and search engine ranking may change. According to Google, a good quality ad utilizes relevant keywords, words your customers may search for to find your service. Furthermore, the ads themselves are also relevant to the keywords.

What can we help with?

We can help you get started and optimize your use of Google AdWords to increase your web traffic and conversion. Through our knowledge of the structure behind Google AdWords, we can help you get the best possible outcome without wasting resources. We simply help you streamline your marketing by investing resources in areas that yield the best results.