About us | History

The history of the web agency Angry Creative

This is the story of Sweden’s largest WordPress and WooCommerce web agency.

Angry Creative is today Sweden’s premium choice of digital agency within WooCommerce and WordPress. Here are some of the milestones we passed on the journey to where we are today.

2005

Jimmy

E-commerce from the student corridor

Our Founder Jimmy Rosén expanded the otherwise relatively poor student fund by starting E-commerce from his student corridor. Jimmy bought the remaining stock cheaply and sold them in his shop. The investment died out when large assets (warehousing, logistics, etc.) were required, and the student corridor was no longer sufficient.

2006

Jimmy and Bobbafett

Jimmy falls for WordPress

Jimmy helps friends and acquaintances with their websites and blogs. Through a tip from a friend, Jimmy is introduced to WordPress, a simple blog and CMS tool that could be turned into an excellent publishing system for websites with a little ingenuity.

2007

Jimmy

Angry Creative is founded

After his e-commerce venture, Jimmy realized that he was good at business development and digital marketing. He decided to use his knowledge in addition to his studies to help corporate customers succeed and look good on the Internet. All said and done, Angry Creative was founded, and WordPress became the publishing tool Jimmy advocated.

2009

Angry Creative become Jimmy’s full-time job

After completing his studies, Jimmy graduated right in a rampant recession. Jimmy spat in his fist and decided to invest in Angry Creative. Jimmy set a sales goal and told himself that if he got there, he would continue, and if not, it would be to move from Norrköping and look for a “regular” job, because in Norrköping there were very few web jobs.

2010

Mission: Accomplished!

Jimmy reaches his sales target on a set budget and therefore continues the journey with Angry Creative.

First office

The company moves to Norra Promenaden, together with Kafit AB, a small IT company that worked with IP telephony, support, and other IT solutions.

2011

Robin Björklund

Angry Creative is starting to hire

The recession has led companies to look at more cost-effective alternatives to proprietary publishing systems and this makes Angry Creative flourish. After landing his first major project, Jimmy takes the plunge and starts hiring.

First office

Office relocation

Since it was time to hire, it was also an office move. The company is moving into premises on Gamla rådstugugatan in Norrköping. Fifty-five square meters all to ourselves!

2012

WP Meetup Norrköping

We organize our first meetup

We organize our first WordPress meetup with great success. About 150 people come to us in Norrköping and talk about WordPress. Very fun and successful!

WP maintenance

We start with WordPress management

We see that almost no other web agency that works with WordPress thinks about the longer perspective. We are starting to design a management offer to always be best-in-class in our market.

2013

Meetup

We are organizing our second meetup

After last year’s success, we are arranging another major meetup. About 120 people come to Norrköping this time and talk about WordPress.

Årets unga företag, Jimmy

We are named the young company of the year in Norrköping

The entrepreneurs in Norrköping name us the leading young company of the year in Norrköping. We thank and bow for the appointment!

WooCommerce

We start working with WooCommerce

We are completing our first major WooCommerce assignment: A subscription service where you get a box of products at regular intervals.

2014

WordCamp

We organize our first WordCamp

We are organizing our first official WordCamp, which is an “official” industry meeting and must submit to the WordPress foundation’s regulations. About 170 people show up and talk about everything possible WordPress-related.

The office

Office relocation

Angry Creative is now five people and with more on the way, and our 55 square meters are starting to feel very cramped. We, therefore, move to Bråddgatan 7. We wonder if we will ever be able to be so many that we fill up all 160 sqm we just got.

2015

WordCamp

We organize our second WordCamp

We are organizing our second official WordCamp, which is an “official” industry meeting, and must comply with the WordPress foundation’s regulations. About 150 people show up and talk about everything WordPress-related.

Angry Creative

2016

WooCommerce silver partner

WooCommerce silver partner

We become the first Swedish company to be able to call ourselves a WooCommerce partner.

We are divided into work teams

The company is growing, and it is no longer possible to gather everyone in one big team. We are starting to divide into smaller work teams to avoid unnecessary disruption.

Synotio

We are starting to take responsibility for hosting

As our customers expect us to take overall responsibility for their application, we can no longer rely on the delivery of our hosting partners. Our sister company Synotio is formed and invests heavily in infrastructure. The amount of downtime decreases by 95%.

Office lunch

Office relocation

Angry Creative has now had time to become 12 employees with more on the way in, and it is starting to get very lively in our small room. We are therefore moving to new, larger premises at Bråddgatan 11 in Norrköping. We get 475 sqm of space to stretch our legs in. That should be enough, right?

Group picture

2017

WooCommerce gold partner

WooCommerce Gold Partner

We become the only Swedish company to be able to call ourselves a WooCommerce gold partner.

Nominated

We are nominated for ambassador of the year in Norrköping

Together with Kolmården Zoo and the Bråvalla Festival, we are nominated as ambassadors of the year for Norrköping.

Jonken

New office: Malmö

Angry Creative opens a branch in Malmö and starts hiring developers and holding community events here as well.

Group picture 2017

2018

Design

We hire our first designer

After many years only working with development and selected design partners, we will have an in-house designer for the first time.

Group picture 2018

2019

Qala

We launch our first product

We are releasing our first product, Qala e-commerce. Qala is the collection of all our experiences from our e-commerce projects. It is a perfect starting point for an e-retailer who wants to scale his business to several markets, languages, and currencies – without having to make all the common mistakes.

Gazelle and Superföretag- for the second year in a row!

For the second year in a row, we are named both Gazelle Company by Dagens Industri and Super Company by Veckans Affärer. Fantastic fun!

Superföretag
Gasell 2019

2020

Global

The corona pandemic affects everyone, including us

The pandemic is spreading around the world and everyone has to adapt, we are learning to become a more distributed company with remote work and staff in many different places. Nothing should stop us from doing an excellent job for our customers.

Move

We are moving to new beautiful premises on Drottninggatan in Norrköping

We are growing so fast! With 34 employees in 475 sqm, space is no longer enough and we are moving to new nice beautiful premises on Drottninggatan in Norrköping. How long will 909 sqm last?

Pragmatic + Angry Creative

Angry Creative buys Pragmatic

We have barely made it through half the year and lots of exciting things are happening.

Angry Creative buys Pragmatic, one of the UK’s most well-known WordPress agencies.

During the year, Pragmatic will become Angry Creative UK. We preserve what’s great about Pragmatic and combine the best of both companies to create a larger, multinational WordPress and WooCommerce specialist.