Creating first party data, improving customer experience and business intelligence by combining the world’s #1 CMS with Zephr, a best of breed identity and user journey orchestration platform.
B2B publishers have moved to digital-first experiences – some faster than others. In this white paper we share our experience of working with WordPress + Zephr as a successful tech foundation for a number of B2B publishing brands at a significant scale.
WordPress is the world’s #1 CMS – by an order of magnitude. One thing it doesn’t do well natively is identity management.
Identity management is a foundational capability for many other critical capabilities for publishers including:
- Segmentation and personalisation
- First party data (inc cross-estate)
- Data capture (inc progressive profiling)
- Registration and paywall
- Mixed basket ecommerce
- Integration with identity-dependent services
Download this white paper for free for a practical guide to using Zephr to augment WordPress with identity and user journey orchestration functionality.
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