Pragmatic is now Angry Creative.

We’re extremely excited to announce that Pragmatic is merging with Angry Creative, creating a multinational agency experience with the strengths of both companies.

Home / Solutions / WordPress / Personalised WordPress for B2B Publishers using Zephr

Personalised WordPress for B2B Publishers using Zephr

Creating first party data, improving customer experience and business intelligence by combining the world’s #1 CMS with Zephr, a best of breed identity and user journey orchestration platform.

B2B publishers have moved to digital-first experiences – some faster than others. In this white paper we share our experience of working with WordPress + Zephr as a successful tech foundation for a number of B2B publishing brands at a significant scale.

WordPress is the world’s #1 CMS – by an order of magnitude. One thing it doesn’t do well natively is identity management.

Identity management is a foundational capability for many other critical capabilities for publishers including:

  • Segmentation and personalisation
  • First party data (inc cross-estate)
  • Data capture (inc progressive profiling)
  • Registration and paywall
  • Mixed basket ecommerce
  • Integration with identity-dependent services

Download this white paper for free for a practical guide to using Zephr to augment WordPress with identity and user journey orchestration functionality.

Complete this form to receive a full PDF version of this resource

Submit this form to receive this resource by email.

You may also be interested in these articles


Alexander Frost | Reading time 14 min

Brexit for WooCommerce sellers


Alexander Frost | Reading time 3 min

Cynefin: a valuable framework to classify, communicate and respond to tasks in digital projects


Alexander Frost | Reading time 6 minutes

Web fonts for WordPress

Fonts control how your text is displayed – how the letters actually look. web-safe fonts. W…

Read more

Alexander Frost | Reading time 6 min

Web fonts for WordPress

Time to take the next step towards a more effective website?

Contact us, and we can talk more about how we can take your business to the next level together.