Pragmatic is now Angry Creative.

We’re extremely excited to announce that Pragmatic is merging with Angry Creative, creating a multinational agency experience with the strengths of both companies.

Home / Solutions / WooCommerce / Revenue growth through content marketing for PE-backed B2B companies

Revenue growth through content marketing for PE-backed B2B companies

The potential for digital transformation to increase the value of private equity firms’ portfolio companies is undeniable. Speaking to private equity partners in this space, it’s rare that digital is not a central pillar of the value creation plan post-deal.

Yet a multitude of surveys have highlighted insufficient investment in (or solely tactical utilisation of) digital practices by companies across all industrial sectors. The reasons given for paying insufficient attention to digital range from lack of understanding of its impact or unwillingness to make the necessary investment through to a whispered admission that doing digital well is incredibly difficult. Such apathy is simply unsustainable.

Digital is already ubiquitous and companies that fail to adapt will fail, or at least fail to reach their potential – and in a private equity scenario that is unacceptable. The good news is that the findings of these surveys point to enormous untapped potential for digital transformation among portfolio firms.

In this paper, we’ll make the case that owned content marketing platforms are a vital asset for driving digital transformation.

Complete this form to receive a full PDF version of this resource

Submit this form to receive this resource by email.

You may also be interested in these articles

call-me-fred-N99V5GjTi-g-unsplash

Alexander Frost | Reading time 14 min

Brexit for WooCommerce sellers

kelly-sikkema–nz-GTuvyBw-unsplash

Alexander Frost | Reading time 3 min

Cynefin: a valuable framework to classify, communicate and respond to tasks in digital projects

mr-cup-fabien-barral-86075-scaled

Alexander Frost | Reading time 6 minutes

Web fonts for WordPress

Fonts control how your text is displayed – how the letters actually look. web-safe fonts. W…

Read more
mr-cup-fabien-barral-86075-scaled

Alexander Frost | Reading time 6 min

Web fonts for WordPress

Time to take the next step towards a more effective website?

Contact us, and we can talk more about how we can take your business to the next level together.

Loading