Revenue growth through content marketing for PE-backed B2B companies

The potential for digital transformation to increase the value of private equity firms’ portfolio companies is undeniable. Speaking to private equity partners in this space, it’s rare that digital is not a central pillar of the value creation plan post-deal.

Yet a multitude of surveys have highlighted insufficient investment in (or solely tactical utilisation of) digital practices by companies across all industrial sectors. The reasons given for paying insufficient attention to digital range from lack of understanding of its impact or unwillingness to make the necessary investment through to a whispered admission that doing digital well is incredibly difficult. Such apathy is simply unsustainable.

Digital is already ubiquitous and companies that fail to adapt will fail, or at least fail to reach their potential – and in a private equity scenario that is unacceptable. The good news is that the findings of these surveys point to enormous untapped potential for digital transformation among portfolio firms.

In this paper, we’ll make the case that owned content marketing platforms are a vital asset for driving digital transformation.