Using the new WordPress editor, Gutenberg, to develop a global brand experience for industry leaders Lindy.
For a multinational group of independent companies, providing a cohesive brand experience for customers worldwide can be challenging. Lindy is a global supplier of information technology and audiovisual cabling and connectivity components. They are purveyors of products that seamlessly connect, share, convert, and extend a wide range of digital and analogue signals. Lindy’s extensive portfolio offers end to end solutions to large distributors, resellers, and system integrators alongside individual consumers. Trading worldwide, family values are integral to their success to date and underpin the ongoing practice of offering outstanding service and technical expertise to all customers, both pre and post-sale.lindy.com/en/
A broader concept than cables
Lindy felt it was time to start anew with one, global, multilingual brochure site that would reflect their brand heritage and position as a market leader. They had a clear vision to communicate their global brand, culture, and in-house skill set and actively searched for an agency who would seek to understand and implement this with them.
As part of our discovery process we joined Lindy’s key stakeholders in London to workshop dynamic exercises, helping us to understand their functional needs, design requirements, and MVP. These bespoke sessions with tailored tasks helped to tease out brand values and user personas.
Lindy made bold choices and pushed design and functionality boundaries, choosing rich video and corporate content. Ensuring their site would be at the forefront of the industry, working in incremental, two-week sprints, our team was responsive to technological developments. This meant we could utilise Gutenberg’s release to bring together the group’s disparate sites to one multilingual platform.
Currently, WordPress needs the user to learn a lot of concepts, Gutenberg lets them learn it once and use it everywhere. Our flexible, proactive approach to project management means we could use Gutenberg in a project already under development as soon as it became available. The new site showcases Lindy as a corporate enterprise, reflecting the quality of their brand, the heritage of the group and the products they sell.
Giving the power to Lindy
The use of new and groundbreaking technology in the form of Gutenberg has given Lindy the freedom to self-publish marketing material, demonstrating products and complex technologies previously only delivered in the print format of brochures and catalogues. Due to the nature of the previous site, there’s a blank canvas in terms of metrics, another valuable resource that wasn’t utilised until now. Lindy can now track how their website is performing, and make any relevant changes or updates.
The platform has enabled Lindy to introduce digital standards and guidelines across the site and has greatly improved their editorial workflow. Our modular approach lends itself to future-proofing websites such as this one, leaving scope to expand and add additional multi-language sites in the future.