Grand Union Housing Group
Housing solutions for stronger communities
Grand Union Housing Group provides housing solutions and support services, from social rent to homeownership. Their mission is to build homes, strengthen communities, and improve lives through practical housing options and comprehensive support services.
www.guhg.co.ukWhat we worked on
Dedicated hosting
Design
Ongoing maintenance
Front end development
Digital strategy
Migration
UX
Management
Interaction design
WordPress
Consultancy
Navigating complexity
Grand Union Housing needed a website capable of serving a highly diverse user base, ranging from families searching for housing options to stakeholders requiring detailed corporate reports. Their existing site struggled to meet these varied demands, often overwhelming users with too much information and an unclear layout. Additionally, Grand Union Housing lacked the internal resources to manage the website’s complexity, leading to inefficiencies and increased strain on customer service teams.
To address these issues, they required a solution that not only streamlined the user experience but also significantly reduced the volume of calls to their support centers.
Streamlining information for maximum usability
Our primary objective was to create a website that simplified decision-making for all users. Whether navigating from a mobile device or desktop, users needed a seamless experience without the need for a dedicated app. By organising information clearly and reducing unnecessary complexity, we aimed to make decision paths intuitive and direct, allowing users to find exactly what they needed in just a few clicks.
For Grand Union Housing’s various user groups, from tenants to corporate stakeholders, the site had to provide quick access to essential documents and services. It needed to cater to mobile users without compromising functionality, offering an easy-to-navigate interface that ensured critical information was delivered in a clear, concise way.
A user-friendly solution for simplified access
We developed a user-friendly website for both mobile and desktop users, with an app-like interface that prioritised clear, icon-based navigation and minimal text to reduce complexity. By utilising Qala, we were able to streamline the development process and ensure a scalable, high-performing solution tailored to Grand Union Housing’s needs.
Key features included a filterable document hub for easy access to reports and policies, as well as accessibility enhancements to ensure inclusivity. The design, supported by Qala’s modular approach, allows users to quickly find information or connect with customer service, reducing confusion and easing the load on Grand Union Housing’s call centers.
The result was a cost-effective, practical solution that improved their digital presence and effectively supported their mission.
If you are facing similar challenges as Grand Union Housing, don’t hesitate to contact us. We’re ready to guide you, start by booking a meeting with our expert, Amy Slade!
