Getting started with your own e-commerce using WordPress and WooCommerce is quite easy nowadays. But getting up and running is just the beginning of your e-commerce journey.
The next step is to get the upper hand on your competition, drive the customers to your site and make sure they feel comfortable with their shopping experience. This isn’t something you can do with a push of a button, but you can make the work a lot easier by using some of the most trusted plugins for WooCommerce.
One of the many benefits of using an open source platform like WooCommerce is that there is a large dedicated professional community that provides a wide range of plugins. In other words, you do not have to reinvent the wheel every time you need something for your e-commerce, most of the commonly requested features are already invented.
Here we list the plugins we as an agency see that are some of the most requested when you want to grow as e-commerce.
1. Expand your market with MultilingualPress
One way to boost sales is to open up to more markets. By using WordPress multisite functionality, you can create a network of websites that act as local market sites, with the locale language.
Being able to shop in a store where the information is in the customer’s language and where the local currency is used is something that instills confidence in the customer.
MultilingualPress is one of the cornerstones of creating international and localised e-commerce.
With MultilingualPress, you can translate your WooCommerce shop into different languages. This Plugin provides you with many useful features for a professional multilingual online shop or website.
2. Let the customer chose currency with Aelia Currency Switcher for WooCommerce
Customers will always feel more confident shopping in their own currency.
If we continue to look at the internationalization of e-commerce, the localization of currency is also an important part. Letting the customer see prices and complete their purchase in the desired currency will increase sales and give more satisfied customers.
Currency Switcher for WooCommerce allows your shop to display prices and accept payments in multiple currencies. Where multiple currencies are available, a shop visitor is presented with product pricing in the most relevant currency as determined by their Geo IP (i.e. their browser’s estimated location in the world).
There is also normally a currency switcher that allows a website visitor to override the suggested currency and to see pricing in another currency. This currency pricing is carried right through to the payment gateway so that the user sees and pays for their cart contents in that same currency.
3. Better organic search results with Yoast WooCommerce SEO
Working with SEO will always be an ongoing job. But you can make the job easier by using tools and automation to improve your rank and get higher in the search results.
Yoast SEO is one of the most used tools for WordPress. Yoast SEO makes sure your site meets the highest technical SEO standards. It also gives you the tools to optimize your content for SEO and overall readability.
Yoast WooCommerce SEO* is an easy choice if you’re serious about selling and competing online, this additional plugin unlocks extra tools, features, and SEO for your WooCommerce store.
* In order to use Yoast WooCommerce, you’ll need the Yoast SEO plugin as well.
4. Increase the reach of your products with Google Product Feed
As a retailer, you do not want to miss the opportunities with Merchant Center. This tool from Google gives you that little extra you need to boost your sales. It’s becoming increasingly important to optimize your channels to make sure your products/services reach out. This is where the Merchant Center can give you a head start.
With Google Product Feed, you can create a real-time feed with rich product data sent to Google Merchant Center to set up free product listings, product ads, and local inventory campaigns.
5. Engaging customers with Follow-Ups
A big part of succeeding with e-commerce is engaging customers and prospects. Email marketing is an excellent tool for reaching your market. There are several parts of email marketing that you can automate. For example, you can create engagement and loyalty by sending automated follow-up emails with offers and promotions.
Follow-Ups from WooCommerce will let you automate multiple parts of your email marketing for your e-commerce. Automatically send follow-up emails with offers or promotions, ask customers to review their purchases to promote your products, and get to know your customers better.
6. Bring customers back with Back In Stock Notifications
Warehousing can be a balancing act, not least for products in high demand. Out of stock can mean missed sales, but instead of hiding the product or just showing an “out of stock” message, you can give the customer the opportunity to receive a notification when the product is back in stock again. Bring the customer back and convert a missed sale to a sale.
Back In Stock Notifications gives your customers an effortless way to know when your products are restocked, and bring them back to your store.
7. Offer the preferred payment method with Mollie Payments for WooCommerce
Abandoned shopping carts are still a thing and the reason is often that the payment options do not match the customer’s expectations. Customers want to use a payment option they feel safe with. It is therefore very important to be able to offer a selection of payment services that appeal to your customers.
With Mollie Payments for WooCommerce you can accept online or app payments using Mollie, one of the fastest-growing payment processors in Europe. Your customers have access to an array of payment options including major credit cards, Apple Pay, PayPal, and Klarna, as well as Europe’s largest selection of local payment methods.
The Qala way
You can get all these features and more, packaged with Angry Creatives Qala platform. Qala offers everything you need for a fast and cost-effective project that also offers proven stability, quality, and flexibility. This allows us to move quickly onto a stage of iterative agile delivery of enhancements.