We produced a system that delivers intelligent and elegant syntheses of PEI Media’s editorial, data, event, and advertising products. PEI Media now has a modern-looking set of responsive websites that have sophisticated editorial features and can connect to a number of integrated systems, including e-commerce. We used WooCommerce to marry WordPress with external identity management to create a scalable and smart enterprise e-commerce solution, and with all eight websites now live, PEI Media has been able to start to assess the results.
A new personalisation customer experience has driven audience engagement, and increased the number of sessions, session times, page views and repeat visits. The company has also benefitted from enriched, contextual tagging of content and data. Internally, there have also been benefits as PEI Media’s editors and journalists are now happier and more empowered to create and manage content themselves.