E-commerce is simply the service of selling and buying products and services via the internet.
In today’s retail market, e-commerce is constantly growing, and e-commerce had sales of SEK 57.9 billion in 2016. E-commerce is in 2017 also expected to have reached the popularity that it stands for about 9% of all retail in Sweden. E-commerce is a growing market, and with it something to invest in.
There are various things that need to be thought through to succeed with your e-commerce. In addition to good products, reliable service, effective marketing, and good brand awareness, you need to think about the platform you have your e-commerce on. In order for you to succeed with your e-commerce, we have gathered both information about e-commerce solutions as small and good that will help you make your e-commerce a little better.
What forms of e-commerce are there, and what should I choose?
There are different forms of e-commerce aimed at companies that are in various stages. There are many e-commerce solutions that all market themselves as the best and easiest way to create an online store. Here are some examples of e-commerce solutions, which focus on different needs and companies. The important thing to keep in mind when choosing your e-commerce solution is to get a clear idea of where your company is today, what needs you have, and how you think the future looks for your company. Read up before you make your choice and see to it that the solutions fit your company and your needs.
Tictail is a platform for online shopping and online stores. Here you who want to start selling your products in an online store can get this opportunity for free. Different online stores and brands gather on a joint sales platform, and different designers and countries share the space on tictail.com. With Tictail, you get both the platform and part of the marketing on the purchase when you choose to sell your products on their platform.
WooCommerce is a free e-commerce extension, a plugin, built to be part of WordPress, and is the world’s most popular e-commerce solution. WooCommerce gives both e-commerce stores and developers complete control and makes it possible to sell what you want online. WooCommerce works headlessly and talks to the system itself behind the plugin, but is not the most effective solution unless the knowledge to manage WooCommerce is available.
OpenCart is an e-commerce solution based on open-source developed in PHP. In addition to the fact that OpenCart is free to use, it is search engine optimized, has an easy-to-use and simple user interface, and a large selection of ready-made modules and themes. OpenCart is like WooCommerce self-hosted and makes it possible to use it on your website.
What kind of e-commerce suits a startup?
For a startup, a newly started company, most problems you encounter revolve around the business model and the business idea itself. This is the time for ideas, inspiration, and testing. What works for your business, and why does it work? At this stage, resources are limited, so using a cost-effective service suits a startup. By using, for example, a rental solution, you can test yourself through ready-made functions and – if these do not work, easily exchange them for others to find the best solution for the company. Here, services such as Tictail may seem appropriate.
What kind of e-commerce suits a sub-enterprise?
For a sub-enterprise, a company that has established a more stable customer base for a few months now revolves around your focus on growing as a company. You can do this by expanding to more markets, countries, and languages. At this stage, the problems revolve around shipping and planning to streamline work, so as not to get caught up in time-consuming manual work. Services where the opportunity to use different payment and shipping solutions, together with different languages is suitable for sub-enterprise companies, WooCommerce is a good alternative here.
What kind of e-commerce suits an enterprise?
As an enterprise, a large company, the main priority is to optimize efficiency, through a consistent and clear working model. You need to use flexible solutions and tools that you can adapt to your needs. The need for tailor-made plugins, functionality according to the company’s specific needs, and simple ways to launch new pages is great at this stage as a company. WooCommerce and Magento serve as solutions for companies of this size.
What kind of marketing tools do e-commerce companies use?
In addition to the e-commerce solution, you, as a company, also need to think through your marketing to succeed with your e-commerce. A digital strategy can be a way for you to reach a larger customer base and just succeed in growing as a company. Below you can see examples of the marketing tools e-commerce companies most often use.
- Ads in social media
- Newspaper ads
- Banner ads
We use and recommend WooCommerce for e-commerce
We at Angry Creative are big fans of WordPress and WooCommerce. WooCommerce is a perfect complement to WordPress and offers great freedom to e-commerce owners to both grow and develop their webshops, with freedom in choosing a payment solution, delivery solution, and much more. Because WordPress and WooCommerce are organic and growing platforms, developments follow the times. With new web trends and web needs, they are growing and allowing users to be at the forefront of the industry. We help you both start-up and manage your e-commerce, based on the needs you have as a company to ensure that you achieve the best possible results.
Some of our e-commerce projects with WooCommerce
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