Google Analytics

Google Analytics (GA) is a service for tracking and reporting on website and app data. It helps you collect, process, and configure data to accurately track conversions and other important events. With GA, you can measure your advertising ROI, track video, social media, and Flash content, and get insights into your website’s performance. By setting up specific goals, Google Analytics helps you monitor the success of your digital campaigns.

Google Tag Manager

Google Tag Manager (GTM) is a tool that allows you to quickly and easily add tags to your website or app, enabling you to track important data. Tags are small code snippets (usually JavaScript) that send information to third-party services like Google Analytics. By using GTM, you can add and manage these tags without needing help from developers, which makes it a more efficient and user-friendly way to track website activity.

What Can I Do with Google Tag Manager?

GTM allows you to track specific actions and interactions that are critical to your website’s performance. For instance, you can track how many visitors scroll down to a link on your homepage, or how many click on it. By setting triggers, you can track these actions without needing to write JavaScript, making the process more efficient. These triggers help you collect valuable data, such as:

• Scroll tracking: See how many visitors scroll to a particular part of your page.
• Click tracking: Measure how many visitors click on a link or button.
• Event tracking: Track specific user interactions, such as video plays or form submissions.

This level of insight was once only possible with custom programming, but GTM simplifies this by enabling non-developers to create and manage triggers and tags themselves.

Google Tag Manager Components:

• Tags: Small code snippets (typically JavaScript) added to a page to track or collect data.
• Triggers: Define when and where tags should be executed.
• Variables: Store and manage the information required for triggers and tags.

Benefits of Google Tag Manager:

• User-friendly interface: GTM offers a simple, step-by-step process for creating and managing tags, without needing in-depth JavaScript knowledge.
• Flexibility: You can easily integrate with third-party services, not just Google products.
• Quick deployment: The GTM container tag allows you to add tags to your website or app without waiting for a developer.
• Security: Google Tag Manager requires double authentication for access, ensuring that only authorised users can make changes.
• Testing: GTM lets you preview and test how tags behave before launching them, ensuring everything works as expected.

Why You Should Use Google Tag Manager:

• It’s free.
• It’s easy to use, even for those with no coding experience.
• It works with both Google and external services, offering flexibility in the types of data you can track.
• It can handle large volumes of tags, making it ideal for complex websites or apps.
• It’s secure, with two-factor authentication and customizable user access.
• You can test tags before going live, ensuring no errors in your data collection.

What Can We Help With?

We assist you in setting up and using Google Analytics and Google Tag Manager to track the most relevant data for your business.

• With Google Analytics, we ensure that all necessary data is collected and analyzed correctly, and teach you how to use GA to understand your ROI better.
• With Google Tag Manager, we help you implement and configure tags to track important data and user behaviors, providing valuable insights into your website’s performance. This allows you to make data-driven decisions that improve your business outcomes.