Google AdWords
Increase Website Traffic with Google AdWords
Google AdWords is a powerful tool for driving traffic to your website by boosting your visibility on search engines. It works by allowing advertisers to bid on keywords relevant to their business, such as “mobile shell,” “funeral director,” or “consultant.” When a customer searches for one of these terms, your ad appears. You only pay when someone clicks on your ad. AdWords enables you to fine-tune your advertising by targeting specific geographic regions and demographics.
Targeting with Google Ads
Google AdWords lets you customise your audience by determining where and to whom your ads are shown. You can target specific geographic areas, and through Video Advertising, you can focus your ads on audiences who engage with content relevant to your target market. For example, if your audience is “young mums,” ads can appear alongside videos that are tagged with terms like “maternity leave,” “life after pregnancy,” and “young mums.” This ensures that your marketing budget is spent efficiently, showing ads to relevant prospects.
How Can I Advertise with Google AdWords?
- Text Ads: These are the most common form of advertising and appear when potential customers search for terms related to your business.
- Product Ads (Google Shopping): For e-commerce businesses, this ad format displays your products with a picture, description, and price.
- Remarketing: Targets previous visitors to your website, encouraging them to return and complete a purchase. These ads appear on the Google Display Network using images or videos.
- Video Advertising: Ads are displayed before YouTube videos, targeting potential customers with relevant video content.
Which Keywords Should I Choose?
Selecting the right keywords is key to reducing costs and improving conversions. Focus on terms your customers actually use rather than what you think they might search for. You can use tools like Google Analytics to discover which keywords are driving traffic to your site.
How Much Does It Cost to Use Google Ads?
Google AdWords operates on a Pay-Per-Click (PPC) model, meaning you only pay when a user clicks on your ad. Setting up an account is free, and you control how much you’re willing to invest. You can start with a daily budget that you adjust as needed. Once your daily budget is exhausted, your ads stop running, but Google may exceed your budget on days with lower traffic.
Different Forms of Payment
- Cost-Per-Click (CPC): You pay each time someone clicks your ad. This is ideal for driving traffic.
- Cost-Per-Thousand-Impressions (CPM): Used in Google Display Network campaigns, where you pay for every thousand impressions. This is a good option for raising brand awareness.
- Cost-Per-Acquisition (CPA): Focused on conversions, this option is suitable for experienced advertisers aiming for specific actions, such as purchases or sign-ups, after a click.
Which Payment Method Should I Choose?
- For sales or web traffic, the Cost-Per-Click (CPC) method is usually the most effective.
- For brand awareness, Cost-Per-Impression (CPM) may be a better choice.
How Do the Bids Work?
While you set your maximum bid, you may end up paying less than your bid amount. This is the final amount you’ll pay, known as CPC, CPM, or CPA. You can opt for manual bidding, where you choose the amount you’re willing to pay, or automatic bidding, where Google adjusts your bids to get you the most clicks within your budget. The final price depends on several factors, including ad quality and your ad ranking in the auction. Google prioritises ads that are relevant, contain useful keywords, and align with user intent.
What Can We Help With?
We can guide you through the setup and optimisation of your Google AdWords campaigns. By understanding the platform’s structure and intricacies, we help you make the most of your budget, targeting the right audience and maximising your return on investment.