Like most businesses, your goal is to attract additional, relevant traffic to your website, deliver engaging and valuable content to those visitors, and ultimately convert them into profitable customers.

We utilise a range of digital marketing strategies to help you achieve these objectives and fully maximise the potential of your digital presence.

Digital Strategy

The digital marketing process begins with designing a strategy tailored to your business, outlining the key methods to help you achieve your digital goals.

First, we collaborate with you to define these goals. Do you want to increase visitors to your website? Boost engagement with your audience? Or enhance conversion rates to generate more sales and enquiries?

Once the goals are set, we develop marketing messages, design campaigns, and plan activities to support achieving these objectives.

Social Media

Should you be on Facebook and LinkedIn? Or perhaps Twitter? What about Instagram or YouTube? The answer is simple: you need to be where your potential customers are. We can conduct an analysis of your target audience to determine the digital channels they frequent.

Based on your social media strategy, we can manage your accounts on a daily basis. This includes setting up channels, posting fresh and original content, and coordinating all necessary information and updates.

Content Marketing

Content marketing is about providing relevant and engaging content that encourages visitors to interact with your website.

We start by researching your customer base and creating a persona of your ideal customer. These personas are used to develop campaigns and create content specifically tailored to them, ensuring your content has maximum impact.

We can also create and optimise landing pages to engage potential customers and encourage them to take action with your content. Additionally, we can write and produce content for you, whether it be blog posts, whitepapers, guides, or infographics.

Pay Per Click (PPC)

The online marketplace is highly competitive, with numerous businesses vying for your customers’ attention. You want your business to be the one they find—and choose.

One of the best ways to drive potential customers to your website is through ‘pay per click’ (PPC) campaigns. These online ads can be carefully created and optimised to achieve the best results.

Managing a Google Ads or similar PPC campaign requires expertise. We have the experience to research keywords for you and effectively manage your account to achieve the highest click-through rates (CTR) and the lowest cost per acquisition (CPA).

Remarketing

Once a visitor leaves your website, you don’t want to lose them. You want them to return, make a purchase, or gather more information.

Remarketing tactics allow you to continue reaching users who have previously visited your site. They will see your ads while browsing the web or searching for terms related to your products and services.

Remarketing can significantly increase return on investment (ROI) and convert visitors you may have thought were lost.

Email Marketing

Email marketing is an essential tool for engaging directly with your target audience, enabling you to deliver timely, relevant information and offers in a cost-effective manner.

What makes email marketing powerful is its measurability. You can test different headlines and offers to see which resonate best, analyse open rates, click-through rates, and monitor bounce rates and unsubscribes.

Email marketing is a demonstrable method that delivers a high return on investment (ROI) at a fraction of the cost of traditional advertising.

HubSpot Inbound Marketing

HubSpot is an inbound marketing platform designed to drive traffic to your website, convert leads, and generate a positive ROI from your campaigns.

It manages and analyses content-driven campaigns, including landing pages, blog posts, email campaigns, and downloadable content like whitepapers and guides.

Using HubSpot, we can create campaigns with compelling calls-to-action that turn your visitors into qualified leads. As a certified HubSpot partner, we have the expertise to use HubSpot campaigns to optimise your marketing budget and drive profitable growth.

Conversion Rate Optimization (CRO)

CRO focuses on converting website visitors from passive readers to active participants and, ultimately, customers.

We use your website analytics to understand your audience better, followed by split testing to experiment with different landing pages and calls to action. These tests provide data on small changes that can have a significant impact.

CRO strategies are particularly effective in maximising the value of visitors you’ve already paid for, such as those acquired through PPC campaigns. While attracting visitors is important, the real challenge lies in getting them to engage with your content, leave their contact details, or make a purchase.

Google Analytics

Measurement is a vital part of any digital strategy. To refine and improve your efforts, you need to understand what’s working and what isn’t, so you can optimise campaigns, channels, and timing.

Google Analytics provides in-depth market analysis, enabling you to optimise your strategy and marketing tactics.

We can set up and manage your Google Analytics account, tracking your website and app performance. The insights gained allow us to implement improvements in content, engagement, and conversion rates.