Just before the summer, we were contacted by Städarna Sverige. Städarna works with home cleaning, removal cleaning, gardening and other RUT-eligible services. They had extremely good growth, but of all the sales channels they worked with, the website seemed to work the worst. By identifying the weaknesses of the existing website, we were then able to help Städarna with a new flow and information architecture. In this new layout, we wanted to prompt the visitor to choose a city and then show the services in that city. We also wanted to continuously encourage the customer to get in touch for a quote. In this way, we hoped that Städarna would increase the number of leads coming in through the website.
One of the things we wanted to address was this;
- The site did not encourage clients to request quotes
- The structure of the page was confusing
- The permalink structure of the site could be improved
- Different cities had different service offerings – this was not very clear
Once the overall strategy was in place, we designed a new website that was tasteful but would target a very wide audience.
We then built the site in WordPress, a publishing system they had good experience with – and helped keep costs down. This also allows them to administer the site themselves and meant they could work on search engine optimisation themselves.
Please visit Städarna: http://www.stadarna.se