Faster mobile pages are vital for businesses selling complex services online. That’s why Angry Creative has rebuilt the standard AMP plugin to better suit the needs of digital funeral home Lavendla.
According to Google, Accelerated Mobile Pages (AMP) will provide four times faster loading times on mobile. AMP shortens loading times and reduces the amount of data. Since Google is really pushing for AMP, it is not impossible that AMP will become a ranking signal in the future that lifts up AMP pages before other pages in the mobile search. For example, Google made https a ranking signal after a campaign for https.
The problem with the default AMP plugin for WordPress from Automattic is that it only customizes the blog posts themselves and regular fixed pages but not custom pages.
-We have customized the plugin to convert regular pages to AMP as well. For example, Lavendla has special city pages that we also want to load quickly on mobile,” says Johan Möller, developer at Angry Creative.
Johan is a little dubious about the fact that only blog posts are adapted to AMP by the standard plugin from Automattic.
-“Maybe there will be more. AMP is going to be big. We will standardize our plugin to offer it to all our customers.
Accelerated Mobile Pages (AMP) is a framework, AMP HTML, based on existing HTML technology. AMP provides four times faster loading times and reduces the amount of data. Google’s “Accelerated Mobile Pages” is a response to Facebook Instant Articles, but with an open-source profile to make it more attractive to other platforms such as Twitter, Pinterest, WordPress and LinkedIn.
For example, AMP scales away third-party scripts and converts all images to one size to make pages load quickly on mobile.
Any business using WordPress can implement accelerated mobile pages in minutes. Just install the AMP plugin. However, if the theme uses third-party scripts, they may look strange on mobile without special customization.
On the AMP project website, there are manuals on how site owners can create AMP pages. Which HTML codes work and which are forbidden for AMP pages