Angry Creative vs Competitors
WooCommerce vs Lithium
Angry Creative are experts in WooCommerce and since 2007 have brought together the best solutions in the package, Qala. With Qala, you get instant access to an extensive amount of development and optimisation for WooCommerce.
In this comparison article, we examine the Lithium platform and Angry Creative’s Qala WooCommerce solution. The benefits of each platform and what should be considered when choosing an ecommerce platform.
Qala WooCommerce vs Lithium vs WooCommerce
Lithium
WooCommerce
Qala WooCommerce
Ease of use
Lithium: Lithium is a cloud-based platform that offers advanced solutions when it comes to product display and pricing. To utilise the full power of Lithium requires experience and technical knowledge.
WooCommerce: Requires technical knowledge to customise and utilise the full capabilities of the platform, but with the right partner there are no limits to what can be achieved.
Qala WooCommerce: You get an efficient solution with ready-made modules, making it easy for users to add and customise content as they wish. This makes Qala an efficient and user-friendly option.
Editorial content
Lithium: Lithium offers built-in CMS features optimised for e-commerce. While you have some flexibility when creating and managing content, it’s not to the same degree as the capabilities you get with
WooCommerce and WordPress.
WooCommerce: Requires technical knowledge to customise and utilise the full capabilities of the platform, but with the right partner there are no limits to what can be achieved.
Qala WooCommerce: Qala WooCommerce gives you access to WordPress, making it much easier to create and structure content on your site.
Costs
Lithium: Involves a subscription fee that may initially be a good option. However, as your e-commerce grows, the fee increases, which can make it an expensive option in the long run.
WooCommerce: Starting with WooCommerce is free, but to effectively develop and customise your site, it may be necessary to work with an experienced partner.
Qala WooCommerce: Qala involves a slightly higher initial cost, but then transitions to a reasonable monthly cost. Qala becomes an economical option for those who plan to develop and scale their ecommerce business.
Customisation & Flexibility
Lithium: Offers a stable foundation for e-commerce with some customisability through a drag and drop system. Lithium is not open-source, which can create problems when it comes to making customised solutions.
WooCommerce: WooCommerce offers extensive customisation options with access to a wide range of plugins and themes, allowing for tailored solutions for those with experience working in an open-source environment.
Qala WooCommerce: Qala WooCommerce provides ready-made modules for a quick start, while giving you great flexibility for customisation thanks to its open source code.
SEO & Marketing
Lithium: You get access to basic marketing tools. Businesses that require more advanced solutions may be limited.
WooCommerce: WooCommerce gives you access to advanced marketing tools by adding extra plugins.
Qala WooCommerce: Qala WooCommerce allows you to make SEO settings just the way you want.
Scalability
Lithium: Designed to support customised eCommerce solutions, especially for the B2B sector, Lithium includes features that allow for the smooth management of complex sales processes and customer relationships. Which is crucial for businesses aiming for growth and scalability.
WooCommerce: Offers e-commerce customisation options according to your needs, but this can be challenging without previous experience.
Qala WooCommerce: Qala is optimised for high load, with unique features only available from us, and we are continuously working to improve Qala’s performance, which always benefits our customers.
Selling internationally
Lithium: Lithium’s platform is designed to seamlessly handle international expansion, with built-in multilingual and multi-currency capabilities. It enables businesses to effectively reach out to global markets without the need for extensive customisation.
WooCommerce: Offers global selling capabilities, but the process can be complicated and often requires the installation of many extensions.
Qala WooCommerce: You get access to multisite capabilities and geo-IP to effectively target an international audience, facilitating expansion for both B2B and B2C businesses
Support
Lithium: Lithium offers support for product functionality, architecture and system settings, but not customised solutions.
WooCommerce: Does not offer direct support.
Qala WooCommerce: Qala WooCommerce offers ongoing monthly support and maintenance, which varies depending on the package selected.
In brief
Lithium
Lithium is a non-open source platform, which can create problems when it comes to flexibility and customisation. Litium benefits from its Product Information Management (PIM) system, which allows for personalised pricing and customised promotions based on previous purchases.
You get access to a built-in CMS system, however, it’s not as efficient as the features added by WooCommerce and WordPress.
WooCommerce
WooCommerce offers a cost-effective starting point. However, as your business grows and the need for more complex functionality increases, it may become necessary to seek external expertise.
Qala WooCommerce
Qala removes the process of costly learning curves and expansion challenges by offering a complete package of developed solutions, ready to use for your ecommerce business.
Qala WooCommerce is open source, giving you great customisation options. You are offered a Product Information Management (PIM) system, just like Litium. With Qala, you also get access to WordPress, an unbeatable CMS that facilitates all content on your site.
Ease of use & content
Lithium
Litium offers a solution that can be especially beneficial for some B2B companies that require complicated sales processes. The platform focuses on facilitating content management through a user-friendly CMS, although not to the same degree as WordPress.
You also get access to advanced features like product configuration and customised pricing models. This allows businesses to offer a personalised and customised buying experience for their customers.
A significant downside of Lithium is that the platform doesn’t offer open source, which can create problems for businesses that have the need for more customised solutions.
Qala WooCommerce
Qala offers ready-made modules that allow you to get started quickly, but also give you the opportunity to customise the site exactly as you want. WooCommerce’s open source code is a great advantage when it comes to customisation and tailor-made solutions.
With Qala WooCommerce, you also get access to the Custom Post Types (CPT) feature, a crucial feature that makes creating and structuring content on your site much easier. Here are the main benefits that you get access to with Qala:
The use of Custom Post Types (CPT) allows you to efficiently organise and present your content, be it product catalogues, calendars or specialised content.
You can create specific fields, customised to the unique needs of your content. You also have the option to integrate and emphasise additional details that are important to each post, such as review tables.
There is a lot of flexibility when it comes to managing and presenting your content. You’ll be able to create custom templates and archive pages for different post types, giving you more control over how your content is displayed and organised on your website.
It will be easier for you to create and structure content on your site, even if there are several people publishing content at different times.
B2B sales
As long-term customer relationships are crucial in B2B sales, it is important to have a platform that allows you to easily create and structure content on your website.
Even if you don’t sell products directly from your website, it’s important that you optimise it with relationship-building content such as helpful product information, self-service, insights and automations.
While Lithium offers advanced customisations and integrations for complex sales processes, you don’t have the same options when it comes to content creation.
With Qala WooCommerce’s open source code and foundation in WordPress, you get access to easy management and customisation of content on your site, you get an efficient, user-friendly and tailored website.
International sales
Lithium
Lithium’s platform is designed to support businesses in their international expansion plans with features that support multilingualism and multi-currency management. This allows companies to easily adapt and expand their business globally.
However, as Lithium has a strong focus on the Nordic market, companies aiming for a broader international presence may need to implement additional customisations to fully meet the specific requirements and needs of different international markets.
This need for customisation may mean extra work to create an e-commerce solution that is optimised to serve a global customer base.
Qala WooCommerce
With Qala, the doors to global reach are opened through multisite capabilities. Which makes it possible to engage international visitors, while the geo-IP technology ensures that visitors are guided right.
Qala WooCommerce is set apart from other platforms by its flexibility and customisability. It is designed to enable global expansion without the usual limitations of fixed fees and functionality.
The uniqueness of Qala in international sales includes support for multiple domains, languages, and currencies, allowing for the creation of a customised website for each individual market. The ability to handle both B2C and B2B sales, with customised pricing and buying experiences for enterprise customers, provides a versatility that is critical to success in international sales.
As an open-source platform, WooCommerce offers complete control over your site’s design and functionality, making it possible to fine-tune your site to meet international needs. Everything from shipping and taxes to payment options.
Costs
Lithium
Lithium’s subscription model may seem beneficial from an initial cost perspective, as it doesn’t require a major investment. This model can make it easier for businesses to get started with their e-commerce solution without having to worry about high start-up costs.
However, for companies planning for long-term growth and development, it is important to consider the total costs over time. The need for customised integrations to connect Lithium with other business systems or to add specific functionality can lead to increased costs. These customisations may require additional development work, which not only increases direct costs but also maintenance and development costs in the long run.
Therefore, it is crucial for businesses to carefully evaluate these potential long-term expenses versus initial cost savings to ensure that their e-commerce platform is cost-effective in the long run.
Qala WooCommerce
Qala WooCommerce is a package for businesses committed to long-term growth. Initially, it’s a larger investment, but the operational costs are reasonable and become cost-effective as you expand your business.
This flexible pricing model provides predictable costs when scaling, which is a difference from Lithium that gets more expensive the more your ecommerce grows.
With Qala WooCommerce, you not only get a customised ecommerce solution, but also a partner that grows with you, where the cost structure is tailored to support and facilitate expansion.

Add-ons and features
Lithium
Although Litium offers a complex ecommerce system, a significant drawback is the lack of a range of third-party integrations and an app marketplace.
All of their integrations are developed in-house with their partners. Therefore, the range of features and extensions can be limiting.
Qala WooCommerce
With Qala WooCommerce, you get access to advanced selling tools and versatile extensions. It’s easy for your customers to search and find exactly what they’re looking for, thanks to smart filtering options and search features.
With Qala, you can also customise your site using custom modules to match your needs. You also get a range of payment solutions to make the buying experience smooth.
SEO and marketing tools
Lithium
Although the basic needs of digital presence are addressed, businesses that need more advanced, bespoke SEO customisations or more comprehensive marketing tools may find that Lithium doesn’t meet their needs.
Qala WooCommerce
Qala WooCommerce leverages the WordPress platform to provide access to a comprehensive range of SEO and marketing features.
This integration allows users to effectively improve their website ranking and optimise their marketing campaigns with a range of tools tailored to different needs.
Support services
Lithium
Lithium offers support for partners and customers, including assistance with product functionality, architecture and system set-up. Support does not include customised solutions.
Users can participate in the Lithium forum to ask questions or contact support by phone or email. There are also user guides available for different versions of Lithium.
Qala WooCommerce
We are always on the lookout for potential issues and opportunities for optimisation. We also provide ongoing maintenance of your website to ensure that everything is working properly. As a customer, you have the opportunity to continuously suggest improvements or corrections.
Innovation is at our core, as a customer of Angry Creative you become part of this continuous development process, where new and improved features are regularly introduced.
Scalability and performance
Lithium
Lithium’s solution is tailored to meet the needs of businesses that require rapid adaptation to changing market conditions and customer expectations. It offers a campaign and globalisation framework, allowing you to manage sales and marketing across multiple markets.
The inbuilt performance offered by Lithium allows for rapid scaling and large volumes of traffic.
Qala WooCommerce
Qala WooCommerce equips your website with features to support growth and efficiency, including a multisite architecture. With the introduction of WooCommerce 8.2 in 2023, it now includes High-Performance Order Storage (HPOS), which improves the database structure to better handle large volumes of customer orders without sacrificing performance.
This is especially valuable for companies aiming to grow through expanded product offerings, new markets, or more advanced customer experiences. Qala’s scalability is critical for that kind of expansion.
For more information about Qala and how Angry Creative can help your business, fill out the form below and get in touch!

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