A migration can be about changing the address of the website or changing hosting partner, but it is more common to look at changing the platform from another system to WordPress. Such a change can bring great benefits in the form of reduced licence costs, clearer administration or reduced dependence on consultants.
When do you need help with migration?
There are different levels of migration, one level more for beginners and one level that requires expert developers. As a beginner, migrating a website from one URL to another URL is an easy form. This can be done, for example, after a change of company name or domain. This can easily be done with WP-CLI or Search Replace DB. Changing hosting companies is also in this level of migration, and most hosting companies have a guide to help you.
You need to use expert developers when performing a platform switch migration, such as switching from EpiServer to WordPress. A common reason for switching platforms from EpiServer to WordPress is to reduce operational costs. The vast majority of websites do not use all the functions available in EpiServer, but have been procured because it was perceived as safe. Large amounts of money that could have gone into the project may instead have gone to licence costs, which is not normally what you want.
Important things to consider when migrating
- When migrating, it is of great importance that the permalink structure is the same as the previous page. It can be disastrous for your site’s SEO if permalinks break. Permalinks are the name of a page, in this case angrycreative.se/page/. What many people miss out on is the importance of the old permalinks, as they are indexed by search engines and can have a lot of links to the records and pages, giving a high value to your site.
- A pitfall that many people fall into when migrating their site is that they don’t emphasise SEO in the migration and creation of the new template, which leads to losing visitors. Having a high SEO value gives a high value to your site. Taking the help of an SEO expert in the migration is recommended to avoid losing visitors in the long run. Why work on having an active visitor traffic and then lose all the visitors?
- A lot of planning needs to be put into the website’s information architecture and how to store so-called metadata. This is important as great value can be lost if certain types of data are lost in the move.
- Automated content conversion saves time for your editorial team, and there is more opportunity to customise content for your website. You usually need to build methods that convert the content from the current platform to the WordPress platform, either by “scraping” the content from the old site, or a solution where you convert the database records to a compatible format.
What can we help with?
We can help you with your migration, simple or complex. With a team of expert developers, we have the expertise to carry out complex conversions such as switching from another platform to WordPress, without losing either functionality or appearance.
Are you considering migrating from Episerver to WordPress? We make the process easy and smooth. Learn more about how you can easily migrate from Episerver to WordPress with us.