Get your latest news and offers right in front of your target market by using MailChimp with WordPress. It’s easy to set up, requires no extra effort to do, and free to use until you have a large email list or send a lot of emails.
Why use email marketing?
Email marketing is one of the most powerful forms of digital marketing. More and more people are reading their emails on their phones, the most intimate of connected devices. By putting your brand and your message on your users’ screens, you reach your users when they are in their comfort zone, receptive and relaxed.
You can address people by name, track who opens and clicks on your emails, and gain insight into what your audience is most interested in.
A list of engaged users can deliver your best sales days ever.
If you have a WordPress site and you’re already writing content regularly, an email marketing strategy is an easy and powerful way to get your content in front of the people you want reading it. If you write, get as many people as possible to read it!
Why use MailChimp with WordPress?
MailChimp’s email marketing platform is the perfect complement to WordPress’ publishing tools – write your content on your site as usual and MailChimp will deliver it to your email list without you lifting a finger!
A WordPress/MailChimp combination allows you to:
- Allow users to sign up to your email list easily and seamlessly by using on-site forms and by following consent best practices
- Create an email template once, then connect it to your WordPress site so that it automatically sends an email with the selected template every time you post new content
- Allow users to edit their subscription settings automatically with MailChimp’s automated tools
- Maximise the deliverability of your e-newsletters – MailChimp specialises in getting your emails into people’s inboxes rather than into the spam
Plus, MailChimp has generous limits on free accounts, is really easy to use, very well documented, and comes with a range of ready-made templates for almost any purpose.
It sounds great, tell us how!
That’s the topic of our next post, read it here.