For many businesses, the website is the face of the company. It’s what sets you apart from your competitors and makes your customers want to come back. If your website starts to look outdated, your business will too. A large proportion of your customers (if not all) will only experience doing business with you through your website. If they lose interest because your website looks outdated or performs poorly, your revenue will suffer. This is especially true for businesses with e-commerce.
To stay ahead of your competitors and be a leader in your industry, it is important to have a modern website.
What is a modern website?
- Is responsive – Your website adapts and displays well on all screens of all sizes.
- Have a smooth conversion path – To make it easy for customers to buy from you and maximise your profits.
- Are built for high-quality user experience – This is achieved by being accessible to all website visitors, regardless of their software or any physical or sensory disabilities.
- Are stripped down – Modern websites have only the necessary information and images.
- Are scalable – Your website should have the potential to grow with your business.
- Are fully integrated with social media platforms – This is done by adding meta tags so that when your website is shared on social media platforms, your business and products are displayed to your target audience.
- Has a simple CMS (Content Management System) – So that everyone in your company can update your website, regardless of their experience.
- Clearly demonstrates what you do – This is best done through crisp images and key messages so that visitors know exactly what you offer, as soon as they land on your website.
Does your website fulfil all the above points? If not, it’s time for an update.
The main benefits of a WordPress website
Switching to WordPress is a wise decision if you want a competitive website.
WordPress is an open-source software that has gained immense popularity in recent years. It has a fantastic reputation among website developers and business owners worldwide for its versatility, reliability, and ease of use. For years, the platform has been a trusted choice for businesses of all sizes for their websites. Its ongoing reliability ensures that it will remain a secure and trustworthy option for your website needs for years to come.
Key features that come with a WordPress website:
- Plugins – These allow you to add new features to your WordPress website without any development work. Plugins can come in the form of widgets, extensions for your CMS, or even manipulate how your website works. Using WordPress, when you decide to update your website with a new newsletter form or an Instagram widget, you can just download a WordPress plugin to do it for you. Of course, if you want something more specific like a customised plugin, you can just contact us to develop it for you!
- Widgets – These are blocks of code that perform a specific function, such as a Twitter feed widget or a text widget. You can only swap and change widgets by dragging and dropping them into your sidebars and footers (also known as widget-ready areas) within the CMS.
- Categories – You can keep your products and services organised with WordPress’ simple categorisation system.
- E-commerce – Easily add e-commerce to your WordPress website by using WooCommerce.
Improve your systems and workflow
If you’re running an online business instead of a physical one, switching your website to WordPress is crucial. Not only will it improve the way your business appears to customers, it also makes it much easier to run your business.
The WordPress CMS is so simple and easy to use that anyone within your business can update content. This removes the hassle of relying on a webmaster to update your website for you. With the ability to add as many users as you want to your WordPress CMS, every employee within your company can have a user account. You can also eliminate the problem of users accidentally deleting or editing content or features by assigning them specific roles (each with their own level of permissions) within WordPress.
Do you already have a WordPress website?
If you’re not getting the results you’re looking for with your current WordPress site, a redesign may be needed. For example, if you’re getting a lot of traffic but your conversion rate is low, it’s a sign that your website has the potential to make money, it just needs a refresh.
A redesign doesn’t have to mean a total rebuild. It can mean integrating the following into your existing WordPress site:
To increase your revenue, we recommend adding:
- A review system – A customer is more likely to buy if a product has been reviewed.
- Ecommerce – This makes it easier for your customers to buy from you, especially if customers currently have to call to buy from you instead of being able to easily check out themselves.
- Stronger call-to-action widgets – This maximises your conversion rate.
- Cross-marketing widgets – To increase the number of items sold per transaction.
- An events calendar – To display all your upcoming events and increase ticket sales for events.
To enhance your digital marketing efforts, we recommend adding:
- Social media integration – Link your website to your social profiles and enable social sharing.
- A newsletter form – To increase your list of subscribers.
To improve user-friendliness:
- Improve your navigation menu – To clearly display your entire product range or services and improve user experience.
- Increase your website loading speed – Visitors will leave a website if it takes too long to load.
- Improve readability – This can be done by increasing font size, letter spacing and line spacing, as well as having clear contrast between the font colour and the background.
Contact us to find out how we can help you modernise your WordPress website.
How we’ve helped businesses with a redesigned and updated WordPress website
Among our recent work, we’ve not only modernised one of our clients’ WordPress sites, we’ve also significantly improved the way they ran their business. Posture People makes work environments more comfortable by offering ergonomic furniture and workplace consultations. When they came to us, the team at Posture People discovered that their customers found it difficult to easily order their products online. By moving them to a customised e-commerce WordPress website, we improved the customer journey and checkout process so that customers could browse and purchase their products and services with ease.
Check out our portfolio to see how we have modernised our clients’ WordPress websites!
If you come to us to improve your business and maximise your conversion, we do the following:
We build:
- A flexible WordPress website that allows for continuous development and optimisation to keep it up-to-date.
- A fully accessible and responsive WordPress website so that it displays on all screens of all sizes.
- Crisp, classic web design that can be easily customised to grow with your business.
We offer:
- Training for clients, which covers everyone within the client’s organisation who will need to update the website. This is so they can do as much as possible to update and manage their WordPress website independently of us.
- Very direct contact with customers allowing a dynamic level of insight from customer interaction.
- Installation of e-commerce, forums and the building of your own social media platform within your WordPress website.
- Integration with business systems such as CRM (Customer Relationship Management) systems.
If you want to know more about how Angry Creative can help you provide a high-quality, user-friendly and competitive WordPress website, book a meeting with our CEO, Jimmy, today!
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