The potential for digital transformation to add value to PE firms’ portfolio is undeniable. Talking to PE partners in this space, it is rare that digital is not a central pillar of post-deal value expansion.
Yet a wealth of research has highlighted insufficient investment in (or merely tactical utilisation of) digital practices by companies across all industry sectors. The reasons given for paying insufficient attention to digital range from a lack of understanding of its impact or unwillingness to make the necessary investments to an underlying recognition that doing digital well is incredibly difficult. Such apathy is simply unsustainable.
Digital is already widespread and businesses that fail to adapt will fail, or at least fail to reach their potential – and in a PE scenario, that is seen as unacceptable. The good news is that the results of these surveys point to a huge untapped potential for digital transformation among portfolio companies.
In this whitepaper, we will show why owned content marketing platforms are a key asset to drive digital transformation.
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