Treatwell
Beauty and hair online
MARKETING
Treatwell is one of the UK’s leading providers of online software for spas and salons, offering beauty professionals a booking app on a monthly subscription basis. Treatwell’s existing growth model relied heavily on paid advertising and marketing to attract new salons. Content marketing was identified as a route to more sustainable, organic subscription growth.
What did we do?
WordPress
Back-end development
Consultation
Front-end development
UX
Dedicated hosting
Treatwell as a partner
The Treatwell Partners website is a content platform that allows Treatwell to market its product and all its features effectively to potential customers. This is achieved by publishing unique, evergreen content that acts as an organic lead generator through search engines.
Beauty presented beautifully
When approaching the design, it was important to highlight the brand’s human side. By focusing on the people behind beauty spas and salons, the design could speak directly to partners, addressing their daily challenges and offering a solution through the product.
While the focus remained on partners, the design also needed to feel fresh and exciting. Using bright, bold colours for backgrounds and icons, combined with abstract beauty shapes, helped achieve this. Pairing the visual style with concise copy clearly defines what benefits Treatwell offers to beauty businesses.
