Strandberg Guitars
Seamless system integration for a guitar manufacturer’s E-commerce
E-COMMERCE, MARKETING
Strandberg Guitars is a manufacturer of headless electric guitars designed to enhance precision and extend playing time. Using modern technology and innovative solutions, they have developed guitars that make even the best musicians better.
Strandberg Guitars sells modern, technically advanced instruments, but its previous e-commerce site did not reflect this. They needed a combined e-commerce and marketing platform that would deliver a strong customer experience, accurately represent its brand, and improve its conversion rates.
With the addition of seamless system integration to streamline administrative processes, Strandberg Guitars is now well-positioned to continue its global growth.
What did we do?
Design & creative
Interaction design
Media planning
System integration
Web design
WordPress
WooCommerce
Seamlessly Integrated Business System streamlines the entire process
To simplify Strandberg’s business operations, their business system was integrated with their product and stock management. Instead of managing inventory and stock levels directly in WooCommerce, Strandberg can now handle everything through the Sage Business Cloud (formerly Sage X3) platform. This system offers flexible and efficient management of everything from accounting and payments to payroll, at a fraction of the cost of traditional ERP solutions.
By seamlessly integrating the business system with their e-commerce platform, Strandberg has succeeded in saving both time and capital.
New look and features bring new life to E-commerce
Strandberg Guitars’ e-commerce platform received a major upgrade with its new design. A video- and image-based layout places the guitar and its distinctive form at the centre of the experience. Combined with smooth navigation, a blog function and an efficient checkout process, the new Strandberg´s site has been given the boost it needs to continue its growth journey.
Working from real navigation
Through a tailored system for Strandberg, they now benefit from simpler administration, allowing them to manage products and stock easily. Their previous e-commerce platform lacked key features such as an easily accessible shopping cart – something the company behind the platform might not notice, but customers certainly do.
It is crucial to be aware of how customers behave on an online shop and to ensure that every step in the process is designed to keep the experience smooth and intuitive.
Facing similar challenges?
If you are facing challenges similar to those encountered by Strandberg Guitars, don’t hesitate to get in touch with us at Angry Creative. We are happy to help!
