Sage Advice
A global content hub for a market leader
Marketing and Sales
Sage is the market leader for integrated accounting, payroll and payment systems. They offer a range of software solutions to businesses worldwide that help entrepreneurs simplify and automate key internal processes. Sage was founded in 1981 in the North East of England and has since grown exponentially. It is now a global company providing its services to 6.2 million businesses worldwide. Sage joined the FTSE 100 back in 1999, and they are proud to still be there today. To support its millions of customers, Sage employs around 13,000 people in 23 countries, including the UK, Ireland, North America, South Africa, Australia, Asia and Brazil.
What did we do?
WordPress
Backend development
Interaction design
Consulting services
React development
Design and development
Front-end development
UX
Dedicated hosting
A global content hub
Sage needed a solution that would provide a centralized global blogging platform for eight different markets (North America, UK, France, Germany, Spain, Brazil, South Africa and Australia), which would also have multilingual capabilities. Each region needed to be able to manage its own content, as well as have the ability to share and push content globally, when needed.
Advanced integration
The new global content hub needed to work seamlessly with several other types of software used by Sage, including Sitecore.
Sage used Sitecore to build its new .com website, and valuable point values that contributed to the sales funnel would be collected from the global blog posts. The new “Sage Advice” blog also needed to integrate with Eloqua, Salesforce and Aprimo.
Challenges & solutions
We had a lot going on to realize our client’s wishes. Among other things, we created a multi-site WordPress network with customized tools to enable quick migration of thousands of posts across the Sage network. We leveraged the WordPress API to integrate with other CMSs and systems within the Sage ecosystem and implemented a CRO-driven program of work with A/B tested iterative improvements. There were many stakeholders in the organization and we managed relationships with various teams in the company, making sure to meet their needs.
A winning concept
In just six weeks, we transformed Sage Advice Blog into a sophisticated global platform with local instances. Since launch, Sage Advice has seen amazing improvements in web traffic, engagement, subscriptions and shares. Sage now has a modern website that generates new leads for the company to capitalize on.
