The Nature Company
Strategic blog, with adventurous web design
Marketing of the company
Naturkompaniet is a company that sells outdoor equipment with the goal of getting more people to practice an active outdoor life. One step towards this goal is to keep a blog that inspires and informs its readers. When Naturkompaniet switched to an e-commerce platform, having an integrated blog became problematic. They wanted help to develop a solution that allowed them to produce content in a modern way, allowed different pages in different languages while offering stable hosting.
What did we do?
WooCommerce
Design of the site
Backend development
Front-end development
UX
Dedicated hosting
Blog a working part of a social strategy
Naturkompaniet already had a blog and it is a way for them to both inspire their customers and promote products. They previously ran two different blogs, one in Swedish and one in Finnish, independent of each other. However, this creates problems in administration, as well as problems in creating a uniform design for the blogs. By moving Naturkompaniet’s blogs to WordPress, we can easily solve the problems the company experienced. WordPress allows for an integrated blog solution along with the possibility to use themes between different pages.
Transferring existing content to new blog form
The previous design of the website needed to be updated to fit Naturkompaniets graphic profile and to allow them to inspire their customers. With a new layout of the site and blog posts, the information can be presented in an attractive and easy-to-read way. However, the new design and structure creates problems in migrating information, as Naturkompaniet obviously wants to utilise previous content and articles on their existing blogs. Permalinks, metadata and structuring are only a fraction of the elements that need to be addressed in a migration. But as a result, not only does the design look better, but the ability to get articles out more easily is created.
Stable hosting and skilled developers create better sites
Naturkompaniet wanted a more stable hosting, where they have access to maintenance and support. They therefore turned to us for stable hosting. Since the blogs contained a lot of information, they also needed a clear structure for the information.
