Mercuri
Major redesign of selling web platform
Marketing and sales
Mercuri wants to develop companies with skills development in leadership development and sales training. They offer customized solutions in the form of courses and training to spread knowledge about business-to-business sales. Mercuri needs help to present its offer to its customers with a smooth ux-flow on the website, to have an online presence that expresses the company’s brand and service.
What did we do?
Information architecture
Copywriting
WordPress
Migration
UX
Web design
Front end development
System integration
Content strategy
Design & creative
Presenting the service to the target audience in an understandable way
Mercuri as a company has a special, but difficult to explain service. In order to market their service in the best possible way, they need a website that clearly explains the service to the visitor. With a solid effort to develop and structure their website to best present their offering, Mercuri can more easily reach and attract their target audience, whether the visitor is a junior or senior executive.
UX provides excellent visitor experience
The flow of a website has a big impact on how a visitor perceives a website. Since visitors should be able to easily navigate around a website, in a logical flow, the flow of the website must be well thought out and logical. Contact forms, information and articles should all be easy to find and manage, with relevant tags and paths. By putting time and effort into creating a good UX experience on a website, the visitor to the page will have a positive perception of the website and the company.
Gutenberg is (this) content page’s friend
Since Mercuri churns out a large amount of articles and informational videos on sales and leadership, managing these articles needs to be simple. With a CMS like WordPress, we have applied Gutenberg as WYSIWYG (What You See Is What You Get) – that is, as a word processor. Since Mercuri has a large number of editors for their articles, about 30-50 editors who all sit in different offices, they have previously built their articles according to their personal preferences and solutions. By migrating previous articles and translating them to Gutenberg, we have created a consistent look, which in the future will both simplify the administration work for the editors, while improving the experience for the editors.
Big project for a big client
As a global company with clients and offices all over the world and different departments and needs, Mercuri requires a well-developed web system. Iteratively, we work with Mercuri to deliver new features, systems for different countries and a constantly growing website. The work with Mercuri is just beginning and will ultimately lead to a complete turnaround of Mercuri’s web presence, both internally and externally.
If you have similar challenges to Mercuri, don’t hesitate to contact us at Angry Creative. We’re ready to guide you, starting with a meeting with our founder, Jimmy Rosén.
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