Menigo
MARKETING
Brand consolidation to simplify support and reduce development costs for a growing group
What did we do?
Front-end development
Back-end development
WordPress
Consultation
Management
Design
Integration
Multisite
UX
Simplified support and internal management across multiple brands
Have you ever eaten at a restaurant? Then you have probably enjoyed products supplied by Menigo.
Menigo delivers food to many of Sweden’s restaurants and retailers.
Over the years, Menigo has acquired several brands. Each of these brands managed its own web initiatives alongside its day-to-day operations, often working with different agencies.
We helped Menigo create a centralised solution that reduces costs and increases efficiency.
Unique design, shared component library
– less support needed
One challenge Menigo faced was that different agencies had built everything completely differently, often using either insecure or poorly constructed components.
Using Qala CMS Premium, we created unique visual identities for each brand while maintaining a shared foundation.
Thanks to Qala’s extensive component library, each brand could make a wide range of changes independently. When support was needed, the central organisation could assist staff directly without the need to hire expensive external consultants.
Lower support and maintenance costs pay for themselves
By consolidating all solutions into a centralised platform, Menigo has significantly reduced the cost of support and maintenance while increasing internal efficiency and raising the baseline quality of everything their brands produce, even as the brands continue to operate independently.
Facing similar challenges? Angry Creative is here to help!
If you are facing challenges similar to those encountered by Menigo, don’t hesitate to contact us at Angry Creative.
Start by booking a meeting with our founder, Jimmy Rosén.
