Prior to the launch of the new website, the Martlets team were using a bespoke CMS. Over time, the team found that they had begun to outgrow the functionality it offered, and the ease of use it provided in regards to content creation and editing tools.
The team’s intention was to simplify processes for charity donation and event registration, grow their e-commerce capability, and create a more effective online referral destination for professionals. Overall, they wanted their digital presence to be more patient- and supporter-focused. One of the key goals was to prioritise donations and fundraising towards the charity. WordPress was the ideal solution for helping to meet these objectives.