Martlets
Increased number of donations for local charities
Ecommerce, Marketing
Martlets is a local charity providing vital services to people affected by terminal illness in Brighton and Hove.Their expert team provides the best possible care and support, helping patients to live to the full in the precious time they have. More than 25,000 people have been supported and cared for by Martlets since 1997. The use of technology has changed enormously in recent years. As an organisation, it is therefore important for Martlets to adapt to this in line with the evolution of user behaviours and needs.
What did we do?
WordPress
Design
Consultation
Front-end development
UX DEVELOPMENT
Dedicated hosting
The challenge
Before launching the new website, the Martlets team was using a customised CMS. Over time, the team realised that they had begun to outgrow the functionality offered by the previous site and the ease of use it provided for content creation and editing tools.
Martlet’s intention was to simplify charitable donation and event registration processes, increase their e-commerce capabilities, and create a more efficient online referral destination for professionals. Overall, they wanted their digital presence to be more patient and support-orientated. One of the main goals was to prioritise donations and fundraising for the charity. WordPress was the perfect solution to help achieve these goals.
Design and process with the end user in mind
We were a perfect match! Regular and clear communication between the two teams throughout the project meant we could work efficiently. This allowed us to build a good relationship between our organisations. Martlets felt they could fully trust us and were very clear about what they expected from us in terms of scope of work within budget and timeframe.
WordPress gave the Martlets team control over their website and will, over time, reduce the cost of ownership, as the choice of an open source solution means there will be no ongoing software licence fees. WordPress now allows Martlets to make changes to the site quickly and conveniently, without restrictions or blockages.
WordPress lifts Martlets
To continue to provide the highest level of care and service to their local community, Martlets relies on donations from the public. Their new website has made it easier for visitors to do just that, with an improved UX and customer journey resulting in a 150% increase in visitors to the Donate page and a 52% increase in donations.