Lindy Electronics
Developing a global brand experience for an industry leader
LMS
For a multinational group of independent companies, providing a cohesive brand experience for customers around the world can be challenging. Lindy is a global provider of information technology as well as audio visual cables and connectivity components. They are providers of products that seamlessly connect, share, convert and extend a wide range of digital and analog signals. Lindy’s comprehensive portfolio offers end-to-end solutions to large distributors, resellers and system integrators as well as to individual consumers. In their global trade, family values have been an integral part of their success and underpin the goal of providing outstanding service and technical expertise to all customers, both pre and post-sales.
What did we do?
WooCommerce
Consultation
Design and development
Front-end development
UX
Dedicated hosting
Goal setting
Lindy felt it was time to start afresh with a global, multilingual site that would reflect their brand and position as a market leader. They had a clear vision to communicate their global brand, culture and skills and actively sought an agency that could understand and implement this. They found us.
As part of our initial process, we brought Lindy’s key stakeholders to London for a workshop focused on dynamic exercises, which helped us understand their functional needs, design requirements and MVP. These sessions with bespoke tasks helped to clarify brand values and user personas.
Process
Lindy made bold choices and pushed the boundaries of design and functionality through high-quality content. To ensure their site would be at the forefront of the industry, we worked incrementally in two-week sprints. Our team was responsive to technological developments, which meant we were able to use Gutenberg to bring Lindy’s various websites together into one multilingual platform.
Today, WordPress requires the user to learn many different concepts, Gutenberg streamlines this process and allows the user to learn the concepts once and then use it everywhere. Our flexible, proactive approach to project management meant that we could use Gutenberg on a project already in development as soon as it became available. The new site presents Lindy as a B2B company, reflecting the quality of their brand, heritage and the products they sell.
The result
The use of new and cutting-edge technology in the form of Gutenberg has given Lindy the freedom to self-publish marketing materials, demonstrating products and complex techniques that were previously only delivered in print format in the form of brochures and catalogs. Due to the nature of the previous website, there is a blank sheet when it comes to metrics, another valuable resource not used until now. Lindy can now track how their website is performing and make relevant changes and updates based on the data they receive.
The platform has allowed Lindy to introduce digital standards and guidelines across the site and has significantly improved their editorial workflow. Our modular approach is tailored but not set in stone on future-proof sites like this, leaving room to expand and add more multilingual sites in the future.
