Lavender
Expert e-commerce support for service-oriented funeral home
E-commerce, Marketing
Lavendla is a funeral home that focuses on making life easier for loved ones in the event of a death, through efficiency and high customer service. Lavendla had grown as big as they could with the web solution they had. To continue to grow, they needed an open e-commerce platform that was easy to customize to their needs. By choosing WooCommerce, they got twice as much out of their project compared to another system and could continue their growth as a company.
What did we do?
WordPress
Backend development
Interaction design
Consulting services
Laravel
Design
Front-end development
UX
Dedicated hosting
Open-source creates freedom
Lavendla previously used a vendor-locked content management system which limited their options and freedom. By turning to an open-source solution such as WordPress and WooCommerce, they gained both greater freedom to choose a vendor and customize their content, while getting more for their money. With a company like Lavendla that has big plans and ideas for digital marketing, they need a provider that enables those plans.
Lavendla ranks high in search engines
In addition to creating tons of landing pages, AMP was used. AMP is an open-source plugin that allows landing pages to be uploaded to mobile browsers at lightning speed. By using this special format on its landing pages, Lavendla manages to rank high on search engines for relevant keywords. A service that, in addition to providing short loading times for the visitor, increases the visibility of Lavendla and the chance of landing new visitors and customers.
Conversion-driven project
In our work with Lavendla, the agile nature of the project is very guiding. As a company, Lavendla works in a testing manner, where design and information hierarchy are often changed and tested, in order to move forward based on increasing and decreasing conversion rates. This leads to frequent changes in the design and structure of the website. With a company like Lavendla, where web traffic has increased by around 1400% in two years, new strategies and new ways of managing visitors and customers are required. Therefore, they need a web partner who can both perform the tasks required and at the same time be constantly on their toes and keep up with the growth of the company and its web needs.
Custom-built ERP system for Lavendla, for the convenience of employees
We built an ERP system for Lavendla to manage orders from their e-commerce. The ERP system automates and simplifies the tasks that need to be done in connection with each order and provides a checklist so that you can easily, for example, check off and email directly to suppliers of each product. This means that employees do not have to log in to different websites for each e-commerce but get everything gathered quickly and easily in one system that shows exactly the information they need to manage the order.
