Juniper Education
Experience the Juniper difference
MARKETING
Juniper Education’s mission is to help schools and trusts work more efficiently, improve pupil outcomes and give teachers back more time with their pupils. The organisation provides primary and secondary schools with MIS systems, progress tracking, curriculum planning and analytics tools that support more effective teaching and learning. Juniper Education also offers software and services to assist schools and trusts with finance, teacher training, HR, payroll and compliance processes. In addition, Juniper helps schools connect with their communities by providing websites and communication tools.
What did we do?
WordPress
Backend development
Interaction Design
Frontend development
Design
UX
What did the client think?
WordPress for faster growth
Juniper is a fast-growing company. Their previous website served two main purposes, as a marketing platform and a customer portal. They made the decision to separate these into two distinct services. This created both a need and an opportunity to simplify and modernize the marketing site in line with the company’s evolving needs.
Juniper knew they wanted to use WordPress and had already made good progress with the new site’s design. They were looking for a partner to help them build it out professionally and with expertise and got in touch with Angry Creative.
Juniper was (and still is) growing rapidly through the acquisition of companies in the education sector. As a result, their offering and marketing needed to evolve. With further growth on the horizon, they needed a flexible website that could grow and adapt with them over time.
A complete user experience
Juniper needed a carefully designed user experience and journey to effectively engage potential clients. Achieving that requires strong collaboration between client, designer and developer – solving a dynamic puzzle of UX, creativity and underlying design systems.
The design work Juniper had done so far was impressive, but it wasn’t complete and hadn’t been optimised for Gutenberg’s block-based approach. Our task was to take their vision further.
We worked closely together to map existing design features to Gutenberg blocks, and to develop new custom blocks where needed, creating a consistent and complete user experience.
Smart lead generation
One of the standout features of the new website is a questionnaire designed for leaders in Multi-Academy Trusts (MATs). This is a configurable set of form questions that site visitors can complete online. Once submitted, two things happen:
First, the prospective client receives a professionally designed PDF report to help them understand and communicate their organization’s level of digital maturity internally.
Second, Juniper’s sales team receives a lead, clearly structured and with well-defined needs.
From a technical perspective, this meant integrating the WordPress-based form solution with an external API for PDF generation. We loved this approach, and because online sales today are less about the hard sell, and more about showing how you can help. It’s a great way to deliver value for everyone: Juniper gets better-qualified leads, and prospects feel understood before the first call even takes place.
Simplified management
We also tailored WordPress specifically for this project by identifying a content structure and content types that would work well both on the front end and in the admin area – making it easy and logical for the Juniper team to manage the site. This involved creating several custom post types. While relatively straightforward to implement in WordPress, this approach can be hugely valuable for client teams managing the site in the long term.
A data migration also helped reduce the manual workload for Juniper’s internal project team. Migrations like this are typically bespoke, requiring an iterative process and close collaboration with the client.
