Jens S
High quality transmission solutions
E-commerce, Marketing
Jens S. is a leading supplier of transmission solutions, specializing in components such as belt drives, chain drives, gearboxes and couplings. They are involved in a variety of industries, from the marine sector to the construction industry, with a focus on delivering high-quality products that improve the efficiency of machines. With a strong presence in the Nordics, Jens S. prioritizes sustainable innovation, customer satisfaction and technical expertise to maintain its position as a key player in the region.
What did we do?
WooCommerce
Backend development
WordPress
Migration
UX
Design
Front end development
Maintenance
Dedicated hosting
Consulting services
Multisite
Integration
Management
Interaction design
Complex product data and confusing navigation
Jens S. came to us with a clear goal: to showcase a comprehensive product catalog where each product varies by country, while allowing customers to easily view stock levels and availability. The catalog needed to offer a smooth user experience and allow visitors to directly contact sales representatives for questions.
The biggest challenge was the migration of large amounts of data. This included product descriptions, categories, attributes, PDF downloads and third-party technical specifications, all of which needed to be transferred without disrupting daily operations. The original structure of the site was confusing, making it difficult for users to find specific products, compare options or navigate by brand or industrial application.
Simplified navigation and real-time API integrations
To address these challenges, we developed a solution based on Qala, our WordPress framework, which provided a reliable foundation for the project. By combining digital migration with manual content transfer, we ensured that nothing was lost during the transition.
Using Qala’s flexible architecture, we integrated Elasticsearch and advanced filtering to simplify the customer journey. Users now have easy access to product comparisons, search capabilities, and direct contact with local sales representatives based on their specific needs and expertise.
We also introduced API integrations for real-time tracking of packages and stock status, ensuring customers always have up-to-date information on product availability.
A user-friendly solution with long-term potential
Our collaboration resulted in a more intuitive and customer-focused navigation system that simplifies product selection for Jens S.’s different user groups. From first-time visitors to industry experts, customers can now easily find what they need. The improved website reflects Jens S’ long-term digital ambitions, with WooCommerce optimized in catalog mode to handle the extensive inventory while laying the groundwork for future PIM system integration.
Our role as a trusted partner ensures they are well positioned for continued success, and we look forward to supporting them on their continued journey.
If you are facing similar challenges as Jens S, don’t hesitate to contact us at Angry Creative. We are ready to guide you – start by booking a meeting with our CEO, Jimmy!
