Jens S
High-quality transmission solutions
Jens S. is a leading provider of power transmission solutions, specialising in components such as belt drives, chain drives, gearboxes, and couplings. They serve a wide range of industries, from marine to construction, with a focus on delivering high-quality products that improve machinery efficiency. With a strong presence in the Nordics, Jens S. prioritises sustainable innovation, customer satisfaction, and technical expertise to maintain their position as a key player in the region.
www.jens-s.comWhat we worked on
Dedicated hosting
Design
Ongoing maintenance
UX
Management
Interaction design
WooCommerce
Multisite
Backend development
WordPress
Integration
Consultancy
Front end development
Migration
Complex product data and confusing navigation
Jens S. came to us with a clear objective: display an extensive catalogue of products, each varying by country, while ensuring customers could easily see stock levels and availability. The catalogue needed to offer a seamless user experience, allowing visitors to contact sales representatives for inquiries directly.
The biggest challenge was the migration of vast amounts of data. This included product descriptions, categories, attributes, PDF downloads, and third-party technical specifications, all needing to be transferred without disrupting their day-to-day operations. The site’s original structure was confusing, making it difficult for users to locate specific products, compare options, or navigate by brand type or industry use case.
Streamlined navigation & real-time API integrations
To address these challenges, we developed a solution built on Qala, our WordPress framework, which provided a reliable foundation for the project. Combining digital migration services with manual content population, we ensured nothing was lost during the transition.
Using Qala’s flexible architecture, we integrated Elasticsearch and advanced filtering to simplify the customer journey. Users now have easy access to product comparisons, search functionality, and direct contact with local sales agents based on their specific needs and expertise.
We also introduced API integrations for real-time parcel tracking and stock lookup services, ensuring customers had up-to-date information on product availability.
A user-friendly solution with long-term potential
Our collaboration resulted in a more intuitive and customer-focused navigation system that simplifies product selection for Jens S.’s diverse user base. From first-time visitors to industry experts, customers can now easily find what they need. The improved site reflects Jens S.’s long-term digital ambitions, with WooCommerce optimised in catalogue mode to handle the extensive inventory while laying the groundwork for future PIM system integration.
Our role as a trusted digital partner ensures they are well-positioned for continued success, and we look forward to supporting them on their ongoing journey.
If you are facing similar challenges as Jens S, don’t hesitate to contact us at Angry Creative. We’re ready to guide you, start by booking a meeting with our expert, Amy Slade!
