Honest brew
Exceptional selection of craft beers with a twist for all beer lovers
E-commerce, Marketing
Honest brew is a customer club for people who love beer. From the beginning, Honest brew was a small company that sold beer to large crowds of bargain hunters through fierce promotions and discounts. As the company grew, so did a small group of loyal customers who loved the company for its deep knowledge of beer. We helped Honest Brew move towards a clear customer club offering, where customers sign up for an account to buy beer, and the discounts are passed on.
What did we do?
WordPress
Backend development
Interaction design
Consulting services
Front-end development
Design services
User-friendly membership registration
We developed a brand new user-friendly flow to lead a visitor to become a permanent member of Honestbrew’s customer club. The flow has contributed to the increased number of members and thus also the breadth that the newsletter reaches. This in turn allows them to take further steps to personalize their offering as the visitor self-segments.
Clear buying process
A major focus for HonestBrew was to make the purchase flow easier than before. Making the buying process easier and more accessible on more platforms, we tackled with a new shopping cart that efficiently handles products and doesn’t interfere with the visitor’s flow on the site. Along with a more user-friendly look and feel, HonestBrew’s customer club doubled in the first 3 months after launch alone.
Integration with Algolia and product listings
Honestbrew uses Algolia for its product listing and search functionality. Together we have refreshed the look and feel of these, focusing on what their visitors want to see. This has also been linked to the new quick shopping cart. All so that their customers can quickly find the beer they want and add them to their purchase.
