QinetiQ (Gravity Horizon)
Adventurous optimisation for defence group
Marketing and promotion
Qinetiq is an international defence group based in the UK. For the Swedish government, they run a facility to train pilots and astronauts, but most of the capacity of the programme was not being used.
Gravity Horizon was an experiment to sell trips to the stars – without the customer having to leave Earth. In its training centre, Gravity Horizon offered the public the experience that otherwise only a select few get to experience: training for space travel. The solution was an extraterrestrial experience that reflects the product on offer while bridging the gap between the target audience and the offer.
What did we do?
WordPress
Strategy
Design
Front-end development
UX
Dedicated hosting
Iterative development process
Through an iterative development process, we worked on the project in milestones where the first goal was to deliver an MVP, a minimum viable product, which in Gravity Horizons’ case meant an exciting website with a booking feature. An MVP is the core of the product that will be launched, which means a working version of a new solution that provides sufficient benefit to users from day one, even if it is not fully built. In this way, Gravity Horizon was able to move quickly into the market and discover new needs and conditions for the future development of the service, while always having a solid foundation to stand on.
Business development consultation
Delivering the best possible solution requires an open dialogue throughout the development process that allows both parties to understand each other’s needs, goals and visions. The project kicked off with a workshop where we worked with Gravity Horizon to identify how we could help them add value to their product. The result was so much more than just a website, and through business development consultancy we were able to develop a proposal for how Gravity Horizon could further develop their service using a comprehensive business solution.
From the ground up to space
Our top priority throughout the project was to ensure that Gravity Horizon felt confident in their choice of partner before, during and after delivery. We were there from the start, helping with idea generation and concept sketches. We were there at delivery, training staff on how to use and maintain the platform. We’re still there, helping Gravity Horizon with ongoing maintenance, operations and expansion as their business evolves. We helped Gravity Horizon build a platform from the ground up so they can help their customers get to space.
