What did we do?
Consultation
WordPress
Design
Front-end development
UX
Dedicated hosting
A scalable solution to generate leads
Granit & Marmor had an existing website with plenty of information, but the message was getting lost. One of the challenges was the large number of products and projects. It was almost impossible for visitors to understand what constituted a project, or to see where specific products had been used within those projects, and vice versa.
We solved this by simplifying the customer journey on the website, making it easier for visitors to navigate and, in turn, increasing the number of contact enquiries generated through the site.
Qala blocks made it happen
A company like Granit & Marmor can sell in two ways: either by working through a wide network of craftsmen or by selling directly to the end customer.
To effectively reach the end customer, it’s not enough to sell just a single tile or a washbasin and leave the rest to a tradesperson—the customer wants to buy the complete experience and a fantastic end result.
Granit & Marmor has extensive knowledge of their products and handles installation. Therefore, the most important part of the project was to show the link between projects and products clearly. This was made possible using Qala blocks and a custom categorisation system.
A flexible platform for growth
With this Qala CMS solution, the client received a visually striking site. Throughout the project, we developed custom features that worked seamlessly with the design.
At the same time, Qala’s image optimisation ensured that the website loaded quickly, even with its otherwise image-heavy content.
