Grand Union Housing Group
Housing solutions for stronger communities
Marketing and promotion
Grand Union provides housing solutions and support services, from social rental housing to home ownership. Their mission is to build homes, strengthen communities and improve people’s lives through practical housing options and comprehensive support services.
What did we do?
Digital strategy
Backend development
WordPress development
Migration
UX
Design
Front end development
Maintenance
Dedicated hosting
Consulting services
Interaction design
Navigating complexity
Grand Union Housing needed a website that could cater to a very diverse user base, from families seeking housing options to stakeholders requiring detailed company reports. Their existing website had difficulty meeting these diverse needs, often overwhelming users with too much information and an unclear layout. In addition, Grand Union Housing lacked internal resources to manage the complexity of the website, leading to inefficiencies and increasing the burden on customer service teams.
To solve these problems, they needed a solution that not only improved the user experience but also greatly reduced the number of calls to their support center.
Reduced complexity and improved structure
Our main goal was to create a website that simplified decision-making for all users. Whether visiting the site from mobile or desktop, users needed a seamless experience without the need for a dedicated app. By organizing the information clearly and reducing unnecessary complexity, we aimed to make the decision paths intuitive and direct, so users could find exactly what they needed with just a few clicks.
For Grand Union Housing’s diverse users, from tenants to business stakeholders, the website needed to provide quick access to key documents and services. It also needed to cater to mobile users without compromising functionality, offering an easy-to-navigate interface that ensured critical information was presented clearly and concisely.
An improved user experience
We developed a user-friendly website for both mobile and desktop users, with an app-like interface that prioritized clear, icon-based navigation and minimal text to reduce complexity. By using Qala, we were able to streamline the development process and ensure a scalable, high-performance solution tailored to Grand Union Housing’s needs.
Key features included a filterable document library for easy access to reports and policies, as well as improved accessibility to ensure inclusivity. The design, thanks to Qala’s modular approach, allows users to quickly find information or get in touch with customer service, reducing confusion and relieving Grand Union Housing’s customer center.
The result was a cost-effective and practical solution that improved their digital presence and effectively supported their mission.
If you’re facing similar challenges to Grand Union Housing, don’t hesitate to contact us at Angry Creative. We are ready to guide you – start by booking a meeting with our CEO, Jimmy!
