FMF – Federation of Real Estate Agents
Web magazine, LMS & Marketing site for the Federation of Real Estate Agents
Marketing activities
The Swedish Association of Estate Agents (FMF) is a trade organisation that works for the interests and work situation of estate agents. Through news articles and updates on the industry, they inform their members about what is happening in the industry. FMF needed help to build a web platform, which will function both as an online magazine and as an LMS. A member forum where they can easily publish industry news and offer training opportunities for their members.
What did we do?
WordPress
Design of the site
Backend development
Front-end development
UX
Dedicated hosting
Marketing platform allows information to be easily disseminated
In order to promote the information and news that FMF produces, the website needs to be structured as a news publishing platform, with a constant flow of new articles placed on the homepage. Previously, the FMF had a printed member magazine, but in its transition to a digital magazine, the circulation of articles increased significantly. In addition to increased circulation, the news publishing forum also allowed FMF to have a constant flow of articles and information relevant to the industry.
LMS increases skills as well as awareness
For FMF, one way to ensure the competences of its members is to build an LMS on its website. It allows users, through a membership, in the form of a login, to access training and a large amount of information. By using an LMS, the company can easily distribute relevant trainings, increasing the added value for its members. In addition to increased added value, a large amount of information on the website encourages visitors to both spend more time on the site and return to it more often. This leads to increased advertising revenue and ensures that relevant information can be delivered to FMF members.
A flexible platform to grow with
With this Qala LMS solution, the client got a really nice looking site where we could create customised features throughout the project that worked in harmony with the design. Everything from course pages, custom features, to generated summaries, follows the same style guide, creating an aura of professionalism along the entire user journey.
We worked very closely together and had a high speed of communication to fulfil all the needs of Starck and Partners.
