Filterteknik
Future-proofed system and improved user experience for Swedish filter company
E-COMMERCE, MARKETING
With the vision “We simplify our customers’ everyday lives through knowledge, quality, and efficient solutions,” Filterteknik Sverige AB helps clients find the right high-quality filters. They collaborate with several well-known, quality-focused suppliers whose broad product ranges and technical expertise have made them market leaders.
Filterteknik has more than 30 years of experience in filters and filtration, placing great importance on continuous staff development and retaining expertise over time. They approached Angry Creative to ensure that their online presence could match their business’s high standards.
What did we do?
WordPress
Back-end development
Interaction design
Consultation
Laravel
Design
Front-end development
UX
Dedicated hosting
More efficient sales with a new B2B solution
With a new B2B solution, Filterteknik now has the tools to take greater control of parts of the digital process. The new solution, called LFS, introduces a much improved user interface that allows users to quickly start using the tool without the need for formal training.
This streamlines the sales process for Filterteknik’s sales team, enabling them to focus on selling rather than explaining a complicated system. As a result, the product effectively sells itself.
A system offering breadth and clarity for customers
The customer base includes a large number of resellers, many of whom have their own customers. This requires a carefully structured system.
LFS is integrated with the customer’s PIM system, where all products are stored, as well as with their business system. This allows orders, products, machines and a wide range of other data to be synchronised between the systems, creating added value.
Resellers can list their entire machine fleet – meaning they can search for and add machines, ranging from lorries, cars and tractors to cranes and industrial parts. Customers can see exactly which machines they have, and they can view the filters available for each machine. From this view, they can easily add filters to their shopping basket. Everything is designed to make the customer journey as smooth as possible and to provide a comprehensive filter management system.
We also built in the possibility for resellers to sell filters down the chain to their own customers.
LFS also features a multilingual solution, which allows users to switch languages easily and enables administrative staff to translate content themselves without involving technical teams.
A future-proof project
LFS has a high technical standard. It features a headless backend that communicates with the frontend, built in React, via an API. This means that all business logic and functions are separated.
For example, if a mobile app is needed in the future, all the business logic is already in place, and only a new front-end would need to be developed.
Improvements on multiple fronts
We worked to improve the website’s clarity, making it easier for visitors to discover new offers, solutions and important information. We also streamlined the menu system to make it more user-friendly, minimising the risk of confusion when navigating multiple subcategories. In doing so, we enhanced the website’s ability to communicate with visitors in a straightforward and accessible way.
