Fairtrade
Fairtrade – Global justice and sustainability
MARKETING
Fairtrade is a global organization that promotes fair trading conditions for producers in developing countries. Their aim is to create better conditions for farmers and workers, and promote sustainability. The project with Angry Creative aimed to improve Fairtrade’s digital presence and functionality. By creating a more user-friendly and efficient platform, they aim to continue strengthening their mission and reaching out to a wider audience.
What did we do?
WordPress
Backend development
UX
Migration
Maintenance
Design
Front end development
Dedicated hosting
Outdated platform hinders growth
Fairtrade faced several challenges, including an outdated website that didn’t meet their current needs. It lacked integrated solutions to support their growing business. In addition, the website was difficult to update and manage, leading to high maintenance costs and inefficiencies.
This particularly affected their ability to create and manage campaigns linked to different events throughout the year.
Fairtrade optimizes with Qala
Performance was a key issue for Fairtrade, and Qala CMS was chosen to address this need. Designed to efficiently handle high traffic loads, Qala includes pre-built modules optimized for performance, allowing for quick set-up and customization. Regular updates and innovations ensure that Qala remains a high-performance solution.
Qala became an effective choice thanks to its speed, agility and stability, ensuring both performance and ease of use for Fairtrade.
Improved usability and efficiency
We implemented a new Qala-based web solution for Fairtrade, which meant a total restructuring of their digital presence. The new platform improved the user experience and increased flexibility, while reducing maintenance costs.
An important aspect of the new solution was ease of use. With Qala CMS, even non-technical users can easily create and manage content, which has significantly increased the efficiency of content creation. In addition, Qala CMS improved website performance through optimized caching, image optimization and efficient code structure. These improvements resulted in a faster and more responsive website, improving user experience and operational efficiency.
If you are facing similar challenges as Fairtrade, don’t hesitate to contact us at Angry Creative. We are ready to guide you, start by booking a meeting with our founder, Jimmy Rosén!
