Fairtrade
Fairtrade - Global justice and sustainability
Fairtrade is a global organization that promotes fair trading conditions for producers in developing countries. Their goal is to create better conditions for farmers and workers, while also promoting sustainability. The project with Angry Creative aimed to enhance Fairtrade’s digital presence and functionality. By creating a more user-friendly and efficient platform, they strive to continue strengthening their mission and reaching a broader audience.
www.fairtrade.org.ukWhat we worked on
Backend development
UX
WordPress
Migration
Ongoing maintenance
Design
Frontend developpment
Dedicated hosting
Challenges of an inefficient digital platform
Fairtrade faced several challenges, including an outdated website that did not meet their current needs. There was a lack of integrated solutions to support their growing operations. Additionally, the website was difficult to update and manage, leading to high maintenance costs and inefficiencies.
This particularly affected their ability to create and manage campaigns linked to various events throughout the year.
Fairtrade optimizes with Qala
Performance was a key issue for Fairtrade, and Qala CMS was chosen to address this need. Qala is designed to efficiently handle high traffic loads and includes ready-to-use modules optimized for performance, enabling quick setup and customization. Regular updates and innovations ensure that Qala remains a high-performing solution.
Qala became an effective choice due to its speed, agility, and stability, ensuring both performance and user-friendliness for Fairtrade.
Improved usability and efficiency
We implemented a new Qala-based web solution for Fairtrade, which involved a complete overhaul of their digital presence. The new platform improved the user experience and increased flexibility while reducing maintenance costs.
A key aspect of the new solution was usability. With Qala CMS, even non-technical users can easily create and manage content, significantly increasing the efficiency of content creation. Additionally, Qala CMS improved the website’s performance through optimized caching, image optimization, and efficient code structure. These improvements resulted in a faster and more responsive website, enhancing both user experience and operational efficiency.
If you are facing similar challenges as Fairtrade, don’t hesitate to contact us at Angry Creative. We’re ready to guide you, start by booking a meeting with our expert, Amy Slade!
