Esthelle & Thild
Organic vegan beauty that makes a difference
E-COMMERCE
Pernilla, the founder of Estelle & Thild, became aware of the large number of harmful chemicals, additives and synthetic substances used in skincare during her time as CEO of a Swedish beauty company.
After the birth of her daughters, Estelle and Mathilde, she began to reflect on the future generation and the legacy we leave behind. It was then that she decided to create an innovative beauty brand offering effective products made with organic ingredients.
What did we do?
WooCommerce
Back-end development
Interaction design
Consultation
Management
Design
Front-end development
UX
Dedicated hosting
An E-commerce site with increased conversion
Estelle & Thild were already familiar with WordPress, as they were using the platform but needed help making their site and online store more effective and appealing.
We rebuilt their e-commerce platform based on Qala and created a new, minimalist design.
The result was an increase in average order value of over 35% and a significant rise in conversion rate by +1.65 percentage points.
Better architecture for increased sales
Estelle & Thild’s original store needed an architectural redesign to improve customer journeys and boost sales among visitors.
This involved consultancy for front-end development, design, and user experience, creating a cohesive whole with the customer journey at its core.
Qala with Gutenberg in all its glory
Our first project using a Gutenberg-enabled version of Qala provided valuable learning opportunities. With input from the client, we created an optimised checkout process and were able to feed back several improvements to the Qala modules to our product development team.
The project was based on Qala for e-commerce, combined with specific customisations for the brand and Estelle & Thild’s particular needs.
