Equestrian Stockholm
An international global charity organization
MARKETING
Plan International is an independent development and humanitarian organization that promotes children’s rights
and gender equality for girls. They strive for a just world, together with children, young people, supporters and partners.
They were looking to launch a new website on the Altis DXP platform (a Digital Experience Platform on WordPress)
and approached us to build their CMS solution on top.
What did we do?
WooCommerce
Backend development
WordPress
Migration
UX
Design
Front end development
Maintenance
Dedicated hosting
Consulting services
Multisite
Integration
Agile project management
Content strategy
Equestrian Stockholm’s challenges
Equestrian Stockholm’s challenges stemmed from the fact that their website did not live up to their own or the market’s high ambitions. Before their initial launch, they had major issues with the site being unstable and often going down at peak times during the big buying weekends.
Their website also suffered from longer loading times which affected the user experience, especially for international customers. The site also had limited functionality to handle multilingual settings, which made it difficult for international customers to navigate and make purchases.
Another major problem was the integration of payment systems that could handle different currencies, which is critical for a company that aims to be a global player, regardless of its industry.
In conclusion, Equestrian’s major problem was that their website lacked the performance and functionality to meet their needs as a global player.
Tailored solution for an improved customer experience
In the project for Equestrian, we focused specifically on optimizing the performance and functionality of the website to ensure a great user experience.
Through a thorough review, the site was adapted to reduce loading times and improve overall performance. We also introduced multilingual support, enabling customers from different parts of the world to easily navigate the site in their own language.
In addition, an advanced currency management system was implemented to facilitate transactions in different currencies, allowing for smoother international trade and significantly improving the customer experience.
Optimized digital presence
We carried out a complete overhaul and upgrade of the website, including improving payment processes, user interaction and product visualization. The site’s design was updated to reflect the brand’s exclusive image with a clean and modern aesthetic. This included highlighting product images and relevant content more effectively.
We also improved user interaction by implementing more intuitive navigation flows and optimized buying processes, making it easy for users to explore and purchase products.
If you are facing similar challenges as Equestrian Stockholm, don’t hesitate to contact us at Angry Creative. We will help you understand your needs and then create a plan for your business.
Take the first step and book a meeting today!
