Global Gaming Business Magazine
– A unified platform for a global industry
WordPress,
Global Gaming Business (GGB) is North America’s leading trade publication for the international casino industry. Reaching nearly 24,000 senior executives and industry stakeholders across both digital and print, GGB is the authoritative source for the land-based gaming sector.
We helped them consolidate four separate digital identities into one high-performance platform – delivered from initial brief to launch in under three months.
What did we do?
WordPress
Frontend development
Design
Backend development
Migration
Integration
Maintenance
Dedicated hosting
Consulting services
UX
Breaking Down Editorial Silos
Global Gaming Business was operating in a fragmented digital landscape where four separate publications lived on four entirely different websites. For the editorial team, this created a massive manual workload where content reuse was nearly impossible and the technical overhead of managing disconnected systems drained valuable resources.
Beyond the efficiency gap, the legacy technology was struggling to keep pace with a modern, high-traffic publishing house. The sites were visually dated and lacked the flexibility required to stay competitive. To add to the complexity, the project had a non-negotiable, high-pressure timeline. GGB needed a partner capable of migrating decades of industry insight into a modern environment without missing a single beat and a platform that could empower a non-technical editorial team to take full control.
Building a Global Editorial Engine
We engineered a unified digital platform where all of GGB’s publications could coexist seamlessly. By using our Qala framework as the technical foundation, we provided an enterprise-grade WordPress environment optimized for high-volume publishing and rapid content distribution. Qala proved to be the perfect catalyst for the project’s aggressive timeline, allowing us to move from brief to a fully functional global launch in less than 90 days.
A critical part of the build involved a massive content migration, where we successfully moved tens of thousands of legacy articles while ensuring 100% data integrity and SEO stability. Crucially, the new architecture allows for tailored branding across publications, allowing titles like Indian Gaming to maintain their specific visual ‘personality within a single, coherent system. This ensures each brand keeps its distinct personality while sharing a unified, easy-to-manage core. We replaced complex, fragmented workflows with an intuitive, block-based editorial experience, allowing even the most non-technical team members to manage their entire brand portfolio from a single dashboard.
24,000 Executives, One Seamless Experience
The result is a modern, high-performance platform that solidifies Global Gaming Business’s position as the industry leader. By consolidating four sites into one unified system, the editorial team has gained a 360-degree overview of their content strategy, allowing them to pivot faster and publish smarter.
The new platform has transformed the way GGB interacts with its audience. With over 10,000 articles migrated and a technical foundation built for infinite scalability, GGB now has the stability and security required to grow. Whether they are launching new publications or evolving into new digital formats, their digital engine is now ready for the future.
Summary
Designed for a non-technical editorial team, the platform consolidates four distinct publications into a unified, high-performance engine using our Qala framework. Delivered in under three months from the initial brief, the solution eliminated technical silos and migrated over 10,000 legacy articles while allowing for unique, individual branding within a coherent global system. The scalable architecture safeguards critical advertising revenue for 24,000 stakeholders and enables rapid expansion through configuration rather than custom development.
Ready to consolidate your digital presence?
Talk to us about which solution is right for you.
Facing challenges with multiple brands, fragmented content, or a slow editorial workflow? We specialize in helping global publishers regain control and scale their impact.
Talk to our COO Amy Slade to see how we can help you.
Amy has worked in development, e-commerce and marketing for almost 10 years and has helped many clients like you choose the right solution.