Bonnier Publications
One of Scandinavia's largest media publishers
Bonnier Publications AB, one of Scandinavia’s most prominent media houses, operates a diverse portfolio of more than 50 magazine titles. Their mission is rooted in the evolution of digital platforms, aiming to deliver content in a way that meets the changing demands of their readers.
www.bonniernews.seWhat we worked on
Consultancy
Backend development
WordPress
Migration
Escalating digital costs
As part of their strategic digital transformation, Bonnier faced the pressing need to reduce the escalating costs associated with their existing digital platform, Optimizely. Simultaneously, they had to navigate the complex process of integrating several magazines from LRF Media into their growing portfolio.
Since the overall cost of Optimizely was higher than the migration to WordPress in its entirety, the decision to switch became evident. The challenge was to transition smoothly without sacrificing the quality of content delivery across multiple publications.
Transitioning from Optimizely to WordPress
To address these challenges, we partnered with Bonnier to facilitate a large-scale migration from Optimizely to WordPress. This move not only streamlined their digital infrastructure but also resulted in significant cost savings, freeing up resources for future growth.
During the migration process, we also successfully merged a range of magazines from LRF Media into Bonnier’s expanding platform, ensuring a unified and efficient digital ecosystem across all their publications. Our expertise in handling complex migrations and system integrations allowed us to meet the ambitious goals set by Bonnier, positioning them for long-term success in the digital space.
Significant cost savings and operational efficiency
By transitioning to WordPress, Bonnier was able to drastically reduce their licensing costs. This switch also improved their operational efficiency, ensuring their digital platforms remained adaptable to the fast-paced nature of the publishing industry.
Our collaboration with Bonnier Publications exemplifies the benefits of a well-executed digital migration, providing them with the flexibility and scalability needed to thrive online.
If you’re facing challenges similar to those at Bonnier, don’t hesitate to reach out to us at Angry Creative. We’re ready to guide you through, starting with a meeting with our expert, Amy Slade. Book a meeting today!
