Bonnier Publications
One of Scandinavia’s largest media publishers
Marketing and promotion
Since 1982, Hasta Home has pioneered innovative design, particularly with its Panel Hanger, while prioritizing craftsmanship through in-house manufacturing. They value their heritage and their journey from a small workshop to a modern family business. Hasta Home strives to lead the home furnishing market and continuously sets new trends in the industry.
What did we do?
Consulting services
Backend development
WordPress development
Migration
Rising digital costs
As part of its strategic digital transformation, Bonnier faced an urgent need to reduce the rising costs associated with its existing platform, Optimizely. At the same time, they needed to navigate the complex process of integrating multiple magazines from LRF Media into their growing portfolio.
Since the total cost of Optimizely was higher than the migration to WordPress in its entirety, the decision to switch became obvious. The challenge was to make the transition smoothly without compromising the quality of content delivery across multiple publications.
Transitioning from Optimizely to WordPress
To meet these challenges, we partnered with Bonnier to facilitate a migration from Optimizely to WordPress. This move not only streamlined their digital infrastructure, but also resulted in significant cost savings, freeing up resources for future growth.
During the migration process, we also managed to move several magazines from LRF Media to Bonnier’s growing portfolio, creating a cohesive and efficient digital ecosystem for all their publications. Our expertise in managing complex migrations and system integrations enabled us to meet the ambitious goals set by Bonnier, and position them for long-term digital success.
Major cost savings and operational efficiency
By switching to WordPress, Bonnier was able to drastically reduce their license costs and thus achieve significant financial savings. This transformation also improved their operational efficiency, ensuring that their digital platforms remained adaptable to the rapid changes of the publishing industry.
Our partnership with Bonnier Publications demonstrates the benefits of a well-executed digital migration, giving them the flexibility and scalability needed to succeed online.
If you’re facing similar challenges to Bonnier, don’t hesitate to contact us at Angry Creative. We are ready to guide you through the process, start by booking a meeting with our CEO, Jimmy!
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