Biabed
A Swedish Classic since 1969
LMS
The story and idea behind Biabed began with a dog owner’s love and care for his pet. It all started when Bia, a Dobermann, lacked a comfortable and ergonomic place to sleep. Bengt, Bia’s owner, who worked in the furniture industry at the time, had an idea. He took matters into his own hands and created a dog bed that would become a Swedish-made classic.
Since then, production has continued at a strong pace, and the company has grown from these beginnings. Today, 53 years later, their products are still manufactured locally in their factory in Valdemarsvik.
They continue to sell the original model that started it all, alongside many other designs, in their family-owned business.
What did we do?
WordPress
Back-end development
Multisite
Consultation
WooCommerce
Design
Front-end development
UX
Dedicated hosting
A well-crafted purchase journey boosts conversion
Biabed approached us intending to deliver their vision: to offer premium products that provide dogs with a safe and ergonomic place to sleep. Ensuring that man’s best friend has a secure and comfortable sleeping space where it can get sufficient rest reduces the risk of stress and a weakened immune system.
To help deliver on their vision and goals, we assisted them in improving their e-commerce platform, enabling them to increase their conversion rates while presenting a beautiful website to their customers and resellers.
At the start of our collaboration, Biabed’s website had a low conversion rate despite a steady traffic flow. Their site was slow and offered a complicated purchase journey, requiring too many clicks before reaching the end goal. By simplifying the process and implementing a well-structured purchase journey, we streamlined the experience and successfully boosted their conversion rates.
Qala multimarket with key features
Qala Multimarket is an extension of WordPress’ internationalisation-specific features, and it was a perfect fit for Biabed as they expanded their business into Norway.
Among other things, Qala Multimarket offers features such as a language and site switcher—an essential function for the user experience in an internationally focused e-commerce platform. It allows users and customers to switch between languages easily to suit their preferences.
Custom solution to improve the customer experience
One unique solution we developed was a size guide that helps dog owners quickly and easily find the right bed for their dog based on its breed.
Each product page features a size guide, where users can find their dog’s breed and see which size to choose.
