Bacardi

A need for improved consistency across multiple digital presences

Globally, each country or local market had responsibility for its own brands. The websites all looked very different, even where they were for the same brand, and had differing functionality. Plus, they were the responsibility of numerous digital agencies around the world, meaning vast sums were being spent, and effort often being replicated.

Bacardi wanted to introduce a level of consistency across these digital assets and sought a standardised way of working. It required an approach that was both more cohesive and more cost-effective.

A flexible and stable solution

All the newly created sites now adhere to global IT policies and are security and performance tested, benefitting from standardised quality assurance test plans.

Each site differs significantly enough in structure and design that a good degree of flexibility was required. The technological approach that we used means that, although each site is built to a master template, customisations can still easily be made.

Yet these customisations don’t change the master template and so do not update across the other sites, perhaps adversely affecting them. Keeping all Bacardi websites in sync is therefore not an issue.

If you’re facing challenges similar to those at Bacardi, don’t hesitate to reach out to us at Angry Creative. We’re ready to guide you through, starting with a meeting with our expert, Amy Slade. Book a meeting today!