Best practice solutions
After gaining knowledge from the initial discovery phase, it became clear with this project that the site had been added to and tweaked over time, which meant the user journey wasn’t as smooth as it could be. When conversions are what really matters, we focus designs on reducing friction through the user experience.
We used a modular approach to the design and build, that meant content can be easily created, added to layouts and edited with the integrity of the designs maintained. We incorporated solid, best practice foundations at the core of this project. This means new features can be deployed rapidly, knowing that performance and user experience is going to be maintained.