Ashdown Group
Control over content using WordPress
Marketing Services
Specializing in IT, marketing, HR and accounting, Ashdown Group consistently delivers high quality service for their thousands of clients. Their core values of service, transparency and quality permeate everything they do and have enabled them to be an authoritative voice in the industry since 1999. In the ever-changing world of recruitment, Ashdown Group’s ability to adapt to the market and stay ahead of trends has provided an excellent starting point and opportunity to benefit from an enhanced digital presence, with the new website at its heart.
What did we do?
WordPress
Backend development
Interaction design
Consulting services
React development
Design and development
Front-end development
UX
Dedicated hosting
Out with the old, in with the new
The team at Ashdown Group were being held back by their old content management system. Inflexible templates, poor site speed and performance meant users were waiting unnecessarily long periods to view content. Their pages also weren’t converting as well as the team knew they could.
Ahdown needed a new UX and design to improve user journeys and increase conversions. Furthermore, they also needed a Flexible CMS that could allow the team to control content within pre-formed design patterns. We created the right solution and ensured that Ashdown realized their vision.
Best practice
After learning from the initial phase, we realized that the site had been built and tweaked continuously over time, meaning the user journey wasn’t as smooth as it could be. When conversions are what really matter, we focus the design on reducing friction through an improved user experience.
We used a modular approach to design and construction, which meant that content could be easily created, added to layouts and edited, while maintaining the integrity of the design. We implemented solid, best practice foundations at the core of this project. This meant that new features could be implemented and launched quickly, knowing that performance and user experience would be maintained to a high standard.
Design and functionality at the heart
A sleek new design on top of an equally sleek editing experience. The new CMS allows Ashdown Group’s content team to create super-fast landing pages that are tailored to target audiences. The new information architecture, and more sophisticated search functionality, allows users to easily navigate to where they need to be, and then be converted. The project resulted in a 120% performance increase and a 150% conversion increase.