AddSecure
A fast-growing international business with a focus on security
MARKETING
AddSecure is a multinational company based in Sweden, a leading European provider of secure IoT connectivity solutions with a focus on secure critical communications and secure data. At AddSecure, they see it as their mission to help make the world safer and smarter. By securing IoT connectivity solutions, they help their customers save lives, protect property, secure vital societal functions and run businesses.
What did we do?
Consultation
Backend development
WordPress development
Multisite
UX
Design
Front end development
Digital strategy
Dedicated hosting
A scalable solution to generate leads
AddSecure needed a scalable platform where they could move content across both countries and internal brands without major overhead. In addition, they needed strong collaboration between their lead generation tools and the ever-growing amount of content being produced and published across the platform. With multiple brands and multiple markets, this was no small undertaking.
An iterative solution to a constantly evolving problem
During the discovery process, we recognized with AddSecure that in order to change and adapt quickly to the ever-changing needs of the business, flexibility would be key. Not only the flexibility to work on publishing brilliant content, but also the ability to change core functionality for many different vendors and internal requirements across the growing business.
A strong and flexible platform enables growth
Over time, the challenges facing AddSecure’s web presence have changed drastically, and the platform we’ve built together has helped acquire new businesses at a rapid pace and give them a space within the AddSecure structure.
With a multi-site structure, AddSecure is now able to build homes for new brands or markets at high speed. This fuels the constant growth the company is going through and allows new acquisitions to join the AddSecure brand at a high rate. With regional editors in charge of local content, campaign work and lead maintenance has never been easier.
If you’re facing similar challenges to Addsecure, don’t hesitate to contact us at Angry Creative. We’ll help you understand your needs and then create a plan for your business.
Take the first step and book a meeting today!
