Absolute Art
A modern e-commerce for modern art
E-commerce, Marketing
What started as an advertising and promotional campaign for Absolut Vodka, is now an entire community for art. With the new e-commerce, Absolut Art wants to democratize the acquisition of art, by making the buying process and delivery easy, fast and seamless. The site, like Absolut Art’s artwork, will highlight and contribute to cultural diversity, pluralism and equality.
What did we do?
WordPress
Backend development
Design and development
Front-end development
UX
Dedicated hosting
nShift for smooth delivery
An important part of the new e-commerce for Absolut Art has been shipping and delivery. This should be easy and accessible, smooth and seamless – in line with the vision of democratizing the process of acquiring art. With nShift, which we have as a free add-on to WooCommerce, all transportation administration is handled in one place. By sending the orders to nShift, Absolut Art can easily print the waybills in bulk and customers receive automated notifications about their order.
Signature Edition
Absolut Art’s new e-commerce allows customers to buy signed limited edition art in a stylish, simple and interactive way. the “Signature Edition” allows customers to see the signature in advance, as well as which edition it is: “Next edition no. 13 out of 50”. This number is automatically increased with each purchase and the feature is also built to communicate with Absolut Art’s signature image bank.
The artists in focus
Among Absolut Art’s art, both internationally known and recognized artists as well as unknown local artists are represented. All directions and themes of art are represented. Since the selection of artists is an important part of Absolut Art, there are landing pages for each of the artists where they are highlighted. This is also an important part of contributing to cultural diversity, pluralism and equality.
