12 Yard Productions

Going the extra… yard? A redesign and production for 12 Yard Productions.

Marketing

12 Yard is an English production company founded in 2001, owned by ITV. They have created several English primetime classics such as The Weakest Link, Eggheads and Big Star’s Little Stars.

12yard.com

What did we do?

WordPress

WordPress

Konsultering

Consultation

Förvaltning

Backend development

Frontend-utveckling

Front-end development

Design

Design and development

Iterative development process

The brief was to create a website that would showcase all of their shows, as well as a page where people could apply to become participants in the various programs. With this in mind, our design team got to work, creating wireframes to give 12 Yard an idea of what their website would look like. It’s always important, even from the early stages, to remember the user experience. Once the intended design was approved, work could begin.

The main feature

We decided to keep the website relatively simple. The main feature of their homepage is a slider with some of their most popular programs being broadcast. On the banner, we present “12 Yard Productions” other programs to the visitor, along with an “about us” and contact page. An important feature of this website is the “take part” button. It is through this feature that the public can apply to become participants in the various programs.

Each show that 12 Yard has created has its own individual page. These pages feature clips from some of the show’s best moments, which can be viewed via Vimeo. For these pages, 12 Yard also requested a section for related shows. For this site, our design team made sure to use vibrant colors and short summaries of what each show is about, which greet the user before they click through to the show’s own page.

Showtime

We always want to make sure that the websites we create for our clients are easy to use. While we’re always available to help, we also ran a training day to show 12 Yard how things worked on their site so that in future they could change things themselves at any time. The website is now live and we are very happy with the results. We are happy that 12 Yard Productions is too.

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